Will Buyers Pay More for AI? Insights from Vendr’s Data Suggests Uncertain Trends in AI Pricing
As businesses explore the integration of artificial intelligence (AI) into their services, a key question emerges: will customers pay extra for AI features, or expect them to be included in existing product prices? While some companies like Intercom and Zendesk have successfully increased their average contract values by around 50% through AI enhancements, other players ...