Articles for tag: Adobe, AI Agents, audience optimization, customer experience, digital personalization, Experience Platform, Marketing Automation

Market News

Adobe Enters Agentic AI Market with Innovative Platform and Prebuilt Agents for Enhanced User Experience

Adobe has introduced AI agents to its Experience Platform, offering marketers a tool to enhance customer experiences. Alongside the launch, Adobe presented 10 prebuilt agents designed to assist with tasks like audience optimization, content creation, and customer journey management. This move aligns Adobe with other key players in the AI space, aiming to automate specific ...

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