 "Amazon India unveils Rufus, an AI shopping assistant, enhancing the festive sale experience with personalized recommendations and quick product insights.")
Amazon India unveils Rufus, an AI shopping assistant, enhancing the festive sale experience with personalized recommendations and quick product insights.
Amazon India has introduced Rufus, a new AI-powered conversational shopping assistant, just in time for its festive sale. This feature allows users to interact naturally within the Amazon app, whether by typing or speaking. Customers can ask product questions, receive tailored recommendations, and compare items easily. Additionally, Amazon has launched AI-Generated Review Highlights, which summarize ...
