Articles for tag: advertising technology, AI advertising, Amazon Rufus, digital marketing, online consumer behavior, personalized ads, PPC strategies

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Revolutionizing Amazon Advertising: How AI Agents Transform PPC Strategies for Better Performance and ROI

AI agents are set to transform digital advertising, especially on platforms like Amazon. These intelligent assistants can summarize information, answer questions, and even make buying decisions for users. This raises important questions about the future of online ads: will they become less effective, or will AI create a more refined advertising model? While some fear ...

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