Amazon’s AI bot Rufus helps shoppers with product inquiries and personalized suggestions, revolutionizing the online shopping experience.
Amazon is entering the AI game with a new chatbot named Rufus, designed to help customers navigate their shopping experience. Rufus can answer questions about products, assist in comparisons, and even offer gift ideas. Users can find Rufus in the Amazon app or on the website, where it suggests questions based on recent activities. While ...