Evolving B2B Strategies: Embrace AI Agents and External Influencers to Meet Modern Buyer Expectations
Forrester’s recent research reveals that B2B organizations need to adapt their strategies to align with the evolving preferences of modern buyers. Presented at the B2B Summit North America, the findings highlight the importance of leveraging AI agents and external influencers, as today’s buyers increasingly rely on diverse networks for information and support. To succeed, B2B ...