Zeta Global has introduced AI Agent Studio, a set of innovative AI tools that lets marketers easily create and manage smart agents for complex Marketing tasks. With the new Agentic Workflows, users can connect these AI agents to automate key functions like optimizing media, enhancing customer journeys, designing campaigns, and transforming data for better use. ...
Zeta Global has introduced AI Agent Studio, a set of innovative generative artificial intelligence tools designed to enhance Marketing efforts. This platform allows users to choose and customize AI agents and connect them to perform sophisticated Marketing tasks. With Zeta’s Agentic Workflows, marketers can automate critical activities like programmatic media optimization, customer journey enhancement, campaign ...
In this article, we discuss how businesses can harness the power of AI agents, similar to how past innovations transformed industries. Unlike traditional automation that follows fixed rules, AI agents can understand natural language, make decisions with incomplete information, and adapt to new situations. This flexibility allows them to work together in specialized teams, enhancing ...
