Roblox is a popular online platform where children can play games and explore virtual spaces. While many experiences are free, players often spend real money on in-game items and upgrades. Recent research involving interviews with children aged seven to 14 revealed that many feel confused and overwhelmed by the complex purchasing systems, referring to them as “child gambling” and “scams.” Despite enjoying their purchases, kids expressed dissatisfaction with the platform’s refund policies and the way virtual currencies work. Parents also struggle to navigate these spending features and worry about their children’s experiences. The findings suggest that current protections for children in digital gaming need improvement to reduce potential harm from spending practices.
Roblox: An Insight into Children’s Spending Habits and Concerns
Roblox has quickly become one of the most popular platforms for children worldwide. It offers various experiences, including games and virtual worlds, that are often free but come with options for in-game purchases. This unique setup draws interest from children and parents alike.
Recent research involved interviewing 22 children aged 7 to 14 and their parents from November 2023 to July 2024. A significant number of them—18 out of 22—were active Roblox players. What stood out was how children spent a small debit card gift to explore their purchasing decisions. While four opted for non-digital items like toys, 12 children made various purchases within Roblox.
Valuation and Concerns
Children tend to value their in-game purchases highly, but many expressed concerns about the purchasing process, labeling it as “scary” and complex. Some described random rewards as a form of “child gambling,” highlighting a growing worry about their experiences. Issues like scams and a rigid refund policy can leave kids feeling unsatisfied and misled.
What is Roblox?
Roblox, launched in 2006, has branded itself as “the ultimate virtual universe” where players can create and share diverse experiences. It boasts around 380 million monthly active users globally, with 42% of them being under 13 years old. Australian players aged 4 to 18 are reported to spend approximately 137 minutes daily on the platform.
In recent years, Roblox has received criticism for failing to adequately protect children from grooming and abusive situations. Many parents believe the current parental controls are insufficient.
Monetization and Spending
Roblox may be free to play, but it has become a revenue powerhouse through in-game microtransactions. The platform generated about $3.6 billion in 2024, largely from its popular virtual currency, Robux. Players spend real money to buy Robux, which they can then use for various in-game upgrades and items, some of which operate on a random reward system, like loot boxes.
In 2024, loot boxes were banned for users under 15 in Australia, yet our research found many popular Roblox games still feature these rewards. Roblox has stated that it provides developers with guidelines to follow but acknowledges ongoing concerns regarding compliance.
Kids and “Child Gambling”
Many of Roblox’s most popular games incorporate systems that give players random rewards. This has led children to describe the experience as “literally just child gambling.” Kids often struggle to understand the odds and statistics behind these systems, which can lead to disappointment when outcomes do not meet their expectations.
Concern over the risk of gambling behavior in children is ongoing. However, even now, children are experiencing negative impacts from these features, feeling misled or overwhelmed by the complex nature of virtual transactions.
The Confusion of Virtual Currencies
Roblox uses virtual currencies that can be confusing for children. For example, purchasing 400 Robux for about $5 can lead to further complexities as players often convert Robux into other in-game currencies. Some children understood these conversions well, while others found them “scary” and baffling, creating anxiety around what they were actually spending.
Children frequently characterized many monetized features as “tricks” or “cash grabs.” While some value these in-game items and engage in lessons about money management, the overall experience can be damaging.
The Need for Better Protections
There are acknowledged benefits to children playing digital games, like enhancing social skills and identity development. However, monetization strategies targeting children need to be reconsidered to minimize harm.
The study suggests that elements like random reward mechanics and virtual currencies may not be suitable for children’s games. Current regulations in Australia, although intending to protect young users, fall short in effectiveness.
Parents are often left feeling lost and anxious about their children’s online activities. The eSafety Commissioner advocates for a “safety by design” approach where digital services prioritize user safety. Overall, the goal should be creating a safer digital landscape for children, addressing concerns and ensuring their experiences in platforms like Roblox remain enjoyable and secure.
Key Points:
– Roblox is popular among children but has monetization strategies that may harm them.
– Many kids describe random reward systems as “child gambling.”
– Confusion around virtual currencies leads to unintentional overspending.
– Better protections and clearer regulations are required for children’s digital safety.
Understanding these dynamics can help parents navigate the Roblox experience more effectively while ensuring their children enjoy their time in this engaging digital world.
What do kids say about Roblox, lootboxes, and money in online games? Here are some common questions and answers.
What is Roblox?
Roblox is an online game platform where kids can create and play games made by others. It’s really popular because it lets you use your imagination and even earn virtual money called Robux to customize your character.
Why do kids like lootboxes in games?
Kids find lootboxes exciting because they often get random rewards, like special items or costumes for their characters. It’s kind of like a surprise gift that makes playing more fun.
Is spending money on Roblox and lootboxes a good idea?
Many kids enjoy spending money on Roblox for cool items, but it’s important to be careful. Parents should talk to their kids about managing money and knowing when to stop.
Can lootboxes be unfair?
Yes, some kids feel that lootboxes can be unfair because not everyone gets what they want. Sometimes, you can spend a lot of money but still not get the cool items you are hoping for.
What should parents know about Roblox and online spending?
Parents should understand how Roblox works, including how their kids can earn and spend Robux. It’s also smart to set limits on how much money kids can spend to make sure they are safe and responsible while playing.