Brazilian fintech company Meliuz is planning to increase its Bitcoin investments and make it a key asset on its financial records. As they prepare for a shareholder meeting on May 6, Meliuz aims to position Bitcoin as their main treasury asset, ensuring their core business remains unchanged while focusing on generating cash to buy more Bitcoin over time. Following the announcement, Meliuz’s shares surged over 14%, reflecting strong investor interest. The firm had previously invested in Bitcoin in March, allocating up to 10% of its cash for the purchase of 45 BTC. If shareholders agree to the new strategy, they will also have the option to request reimbursement if they are not in favor.
Brazilian fintech firm Meliuz is making waves in the cryptocurrency world with its ambitious plan to expand its Bitcoin holdings. The company, known for its cashback and financial technology services, aims to make Bitcoin (BTC) a strategic asset on its balance sheet. This decision will be presented to shareholders in a meeting scheduled for May 6, 2023.
The company emphasized that while pursuing this new direction, its core business operations will not change. Meliuz believes that generating cash from its regular operations is vital for acquiring more Bitcoin over time. If shareholders approve this initiative, Bitcoin will become the company’s primary strategic treasury asset. Furthermore, Meliuz plans to create additional opportunities for its shareholders through operating cash generation and strategic financial transactions.
Following the announcement of this Bitcoin plan, Meliuz’s shares experienced a surge, jumping over 14% in one trading session—from 3.28 Brazilian reals ($0.56) to 3.76 Brazilian reals ($0.64). Over the past five days, the company’s share price has soared more than 27%, reaching 3.85 Brazilian reals ($0.65).
In March 2023, Meliuz purchased Bitcoin for the first time, using approximately 10% of its cash reserves to buy 45 BTC for around $4.1 million. This aligns with a broader trend where publicly traded companies are increasingly adding Bitcoin to their balance sheets. In the first quarter of 2025, corporate Bitcoin treasuries saw a rise of 16.1%, with companies acquiring around 95,431 BTC.
As Meliuz takes these bold steps towards incorporating Bitcoin into its financial strategy, it joins other notable firms like video-sharing platform Rumble, which also added Bitcoin to its assets recently. This move reflects a growing acceptance of Bitcoin as a valid treasury asset, presenting exciting opportunities for both Meliuz and its shareholders.
Tags: Meliuz, Bitcoin, cryptocurrency, fintech, shareholder meeting, Bitcoin holdings, financial technology, stock Market.
What is Meliuz?
Meliuz is a cashback platform in Brazil that lets users earn money back when they shop online. They partner with many stores and offer discounts, including for Bitcoin purchases.
How does Meliuz help with buying Bitcoin?
Meliuz allows users to get cashback on Bitcoin purchases, which means you can earn a percentage of your spending back. This makes buying Bitcoin more affordable.
Do I need to sign up for Meliuz to use it?
Yes, you need to create an account on Meliuz to start earning cashback. The sign-up process is simple and quick.
Can I use Meliuz for any Bitcoin exchange?
Not all Bitcoin exchanges are part of Meliuz. Check their website for a list of partnered exchanges to make sure you can earn cashback on your transaction.
Is there a limit on how much cashback I can earn?
Yes, there might be limits or restrictions based on the store or the type of purchase. Always read the terms on Meliuz to know how much cashback you can earn for buying Bitcoin or anything else.
