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BBB Report Reveals Financial Grooming Scams Cause Significant Dollar Losses: What You Need to Know to Protect Yourself

Better Business Bureau, Consumer Protection, cryptocurrency scams, financial grooming, investment scams, romance scams, scam awareness

In 2024, investment scams, especially involving cryptocurrency, were identified as the riskiest scams, with a staggering 80% of victims reporting financial losses. A new report from the Better Business Bureau reveals that these scams often begin with scammers building trust through financial grooming techniques. Romance scams have also surged, now ranking as the third most dangerous scam, surpassing previous standings. Employment scams hold the second spot, impacting younger individuals the most. Overall, the report highlights that financial grooming strategies lead to significant losses, underlining the importance of remaining vigilant against such tactics in the digital age. Consumers are encouraged to report scams and seek resources to protect themselves.



In 2024, investment scams, especially those involving cryptocurrency, have been highlighted as the most significant threat to consumers according to the Better Business Bureau (BBB). This alarming trend shows that scammers have developed more sophisticated strategies, using financial grooming techniques to build trust before defrauding victims. Romance and friendship scams have also made their way to the top of the list, underscoring how vital it is for individuals to remain vigilant in today’s digital landscape.

The BBB’s Scam Tracker Risk Report reveals that over 80% of people targeted by investment scams reported losing money, with the average loss estimated at $5,000. Many victims are initially lured in with small amounts before being encouraged to invest larger sums, only to discover they’ve been scammed once the money is gone.

Key findings from the report include:

– Investment scams remain the top threat, with a staggering median loss.
– Employment scams take the second place, affecting 14% of reported cases.
– Romance scams now rank third, with victims reporting the highest median loss of approximately $6,099.

As these scams evolve, it’s essential to recognize the signs and take preventive measures. If someone you met online or through social media offers investment opportunities, proceed with caution. Trust your instincts and remember that if something seems too good to be true, it probably is.

For more information on how to protect yourself from scams and to stay informed about the latest trends, visit the BBB Scam Tracker. It’s never too late to learn and safeguard your financial well-being.

Tags: investment scams, cryptocurrency scams, romance scams, Better Business Bureau, financial safety, scam awareness, BBB Scam Tracker, consumer protection

What are financial grooming scams?

Financial grooming scams happen when scammers build trust over time, often pretending to be someone helpful or knowledgeable. They then persuade victims to invest money or share personal information, leading to significant financial losses.

How can I recognize a financial grooming scam?

Look for signs like someone you don’t know offering “too good to be true” investment opportunities. If they pressure you to act quickly or refuse to give clear information, it might be a scam. Always be cautious with financial advice from strangers.

Who is usually targeted by these scams?

Anyone can be a target, but scammers often target vulnerable individuals, including those who are lonely or seeking financial advice. They may also go after people who recently experienced a life change, like retirement.

What should I do if I think I’ve been scammed?

If you suspect you’ve been scammed, stop all communication with the scammer immediately. Report the incident to local authorities and financial institutions. You should also inform the Better Business Bureau (BBB) to help others avoid similar scams.

How can I protect myself from financial grooming scams?

To protect yourself, always verify the identity of anyone offering financial advice. Avoid sharing personal information with strangers and research investment opportunities before committing. Stay informed about common scams and trust your instincts if something feels off.

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