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Aura Blockchain Consortium Appoints Romain Carrere as CEO, Paving the Way for Future Growth – WWD

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Aura Blockchain Consortium Appoints Romain Carrere as New CEO


Aura Blockchain Consortium has named Romain Carrere its new chief executive officer and general secretary. Carrere succeeds Daniela Ott, who has been CEO since Aura was established in 2021 by founding members LVMH Moët Hennessy Louis Vuitton, Prada Group, Compagnie Financière Richemont’s Cartier brand, Diesel parent OTB Group and Mercedes-Benz Group.

Associate Members

  • H.Moser & Cie.
  • Maison Margiela

Transition of Leadership

Ott’s next move could not immediately be learned. In a statement, Prada executive and Aura chairman Lorenzo Bertelli thanked Ott for two “very successful” years leading Geneva-based Aura. “We are grateful to Daniela, who has set a solid foundation that enables us all to face this next exciting chapter and pass the baton to Romain,” he said. Bertelli added that Carrere “brings invaluable experience that will help steer the consortium into a new strategic phase and fulfill our vision on a global scale.”

About Aura Blockchain Consortium

Aura promotes the use of a single blockchain solution open to all luxury brands worldwide to help consumers trace the provenance and authenticity of luxury goods. It offers a diverse range of solutions to more than 25 member brands, including NFTs and a Multi-Token Minter.

Romain Carrere’s Background

Aura highlighted Carrere’s involvement in various delegations, including representing French entrepreneurs at the G20 delegation in Tokyo, demonstrating “his commitment to advancing the global tech ecosystem.” Carrere has a master’s degree from ESCP Business School and a bachelor’s degree from Bentley University. He said he joins Aura at “a critical turning point, as we scale the platform and our solutions globally. This visionary and unique consortium holds a special place in the industry, gathered around the development of a truly collaborative concept.”

Previous Experience of Daniela Ott

Before joining Aura, Ott was CEO of hotel group Eden Being, part of the Oetker Luxury Hotel Collection, for three years before founding Agape Strategy Consulting in 2019. She is probably best known for her long career at Kering, where she had been CEO of the Tomas Maier fashion house, chief operating officer of the French group’s luxury division, and a director of strategy at its Gucci and Balenciaga brands.

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