Chinese Fintech Giant Ant Group Launches ZAN Brand for Web3.0 Developers
Introduction
Chinese fintech giant Ant Group has recently unveiled its new brand called ZAN. ZAN offers a comprehensive range of blockchain application development products and services for both institutional and individual Web3.0 developers.
ZAN’s Solution for Institutional Customers
- ZAN provides a solution for institutional customers to issue and manage real-world assets (RWAs) in compliance with local regulatory requirements.
- This solution enables efficient integration of new assets into the Web3 world, expanding the possibilities for Web3 applications and use cases.
Technical Products Offered by ZAN
- ZAN offers a series of technical products, including electronic Know-Your-Customer (eKYC), Anti-Money Laundering (AML), and Know-Your-Transactions (KYT).
- These products help Web3 businesses enhance their capabilities in customer identity authentication, security protection, and risk management.
Piloting with Early Partners
ZAN initiated its technical services earlier this year and collaborated with partners such as HashKey Group, Morpheus Labs, and Everest Ventures Group.

Zhang Hui
“Web3 is a technology sector bringing new opportunities as it cultivates more and more innovations. At Ant Group Digital Technologies, we have seen the trend and also efficiency and security related bottlenecks during the application development process.
To resolve these pain points, ZAN is dedicated to investing in research and development of Web3 technologies and products, providing more extensive and reliable technical services to support the community, and working with our partners to accelerate Web3 developments and innovations.”
Said Zhang Hui, Chief Executive Officer of ZAN.