Amazon and Flipkart face antitrust findings in India for preferential treatment of sellers, igniting a fierce competition debate.
An Indian antitrust investigation has concluded that Amazon and Flipkart violated local competition laws by favoring specific sellers on their platforms. The Competition Commission of India (CCI) initiated this probe in 2020, following complaints that these companies promoted select sellers over others. The findings revealed that preferred sellers appeared more prominently in search results, marginalizing ...