Boosting Online Travel Agencies: How AI Agents Enhance Customer Experience and Drive Sales in the Travel Industry
This article explores how AI agents are set to enhance online travel agencies (OTAs) rather than replace them. Experts, including Mario Gavira from Kiwi.com, argue that OTAs will benefit from their strong Market presence, financial stability, and technological infrastructure, making them vital partners for AI platforms. Major tech companies like Google and Microsoft are investing ...