 "Titan’s SKINN launches ’24Seven’ affordable fragrances, targeting youth market expansion amidst fierce competition, while exploring AI innovations.")
Titan Company’s fragrance division, SKINN, has launched an affordable fragrance line called 24Seven, aimed at reaching 2.5 million customers by the end of FY25. CEO Manish Gupta stated that the range combines premium quality with accessible pricing, targeting a younger audience across India. The 24Seven line features Eau De Parfums available in various scents, priced at Rs 1,745 for a 100ml bottle, with sales starting in October. Additionally, SKINN plans to release new Fastrack perfumes for both men and women, starting at Rs 845. As part of its innovation strategy, SKINN is exploring AI and machine learning, and plans to restart its kiosk service in several major cities.
Titan Company’s fragrance division, SKINN, has just introduced an exciting new line of affordable perfumes called 24Seven. The aim is to attract about 2.5 million customers by the end of FY25. Manish Gupta, CEO of the Fragrances and Accessories Division, emphasizes that the goal is to offer premium-quality fragrances at prices that appeal to a younger audience across India.
The new 24Seven line features a collection of Eau De Parfums, boasting a pleasant fragrance oil concentration of about 15%. Wrapped in the theme “Make the ordinary special and everyday magical,” this line includes five distinct variants: Aqua, Woody, Floral, Caramel, and Amber, priced at Rs 1,745 for a 100-millilitre bottle. Customers can find these products on SKINN’s official website and other e-commerce platforms starting the first week of October.
In addition to the 24Seven line, SKINN will unveil a new range of Fastrack perfumes. The men’s perfumes will include Night Out, Ease, and Rush, while the women’s collection will feature Girl Boss, Lush, and Wander, all priced around Rs 845.
Gupta is optimistic about the brand’s position in a competitive Market. He believes there’s enough room for everyone to thrive, focusing on customer satisfaction rather than competition. SKINN is also exploring innovative technology solutions like artificial intelligence (AI) and machine learning (ML) to improve its offerings in future.
As part of its growth strategy, SKINN plans to relaunch its kiosk service, aiming to have 10 active kiosks in cities like Chennai, Kolkata, Pune, Ahmedabad, and Mumbai by mid-November.
With these new launches, SKINN aims to make premium fragrances accessible to all, promising a delightful scent experience every day.
Tags: Titan Company, SKINN, Fragrances, Affordable Perfumes, Eau De Parfum, Launch, Manish Gupta, Fastrack, Market Expansion, Kiosk Service
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What is Titan’s SKINN doing with its fragrance range?
Titan’s SKINN is expanding its fragrance range by launching a new line of affordable products. -
Why is Titan’s SKINN introducing an affordable product line?
They want to make their fragrances accessible to more customers without compromising on quality. -
When will the new affordable fragrances be available?
The new fragrances will be available in stores and online starting next month. -
What types of fragrances can we expect from this new line?
The new line will include a variety of scents for both men and women, catering to different preferences. - How can I purchase the new SKINN fragrances?
You can buy them at Titan stores, partner retailers, or through their official website.
