 "Revitalizing Assam Tea: A Call for Quality Over Quantity!")
Assam Chief Secretary Ravi Kota recently emphasized the need to boost Assam’s tea industry by prioritizing quality over quantity. Speaking at the 10th Annual General Meeting of the Federation of All India Tea Traders Association, he urged stakeholders to ensure safe and high-quality tea production. Kota expressed concern about the trend of selling tea at low prices, which affects small tea growers and garden workers. He called for a halt to the production of poor-quality teas by November 30 and encouraged selling Assam teas through the Guwahati Auction Centre for better Market transparency. He also highlighted the importance of establishing processing units in Assam to enhance the local economy through value addition.
Assam chief secretary Ravi Kota is taking important steps to boost the tea industry in the state. During the 10th Annual General Meeting of the Federation of All India Tea Traders Association, held on August 31, 2024, he emphasized the need to focus on quality over quantity in tea production. Kota pointed out that the ongoing trend of selling tea at low prices is harmful to the livelihoods of small tea growers and workers.
He urged tea packers to promote only high-quality Assam teas and called for a halt on poor-quality tea production by November 30. The Assam government is committed to ensuring tea, recognized as India’s national beverage, is safe and transparent in terms of sales processes.
Kota also highlighted that Assam tea should not be mixed with teas from other regions. He encouraged the use of the Guwahati Auction Centre to increase the visibility of Assam teas in the Market, which could help create jobs and boost the local economy. Furthermore, he advised exporters to set up processing units in Assam to add value within the state.
Assam’s tea industry is at a crucial juncture, and the collaboration of industry leaders will play a vital role in its revitalization.
Tags: Assam tea, tea industry, quality over quantity, tea production, Guwahati Auction Centre, economic growth, tea growers.
What does “focus on quality” mean for the Assam tea industry?
Focusing on quality means producing better tea with better flavor and health benefits, rather than just making a lot of tea.
Why is the Assam government promoting quality over quantity?
The government wants to improve the Market value of Assam tea and compete better with other regions, ensuring that tea from Assam is seen as special.
How can tea farmers improve the quality of their tea?
Tea farmers can improve quality by using better planting techniques, caring for the plants properly, and paying attention to proper processing methods after harvesting.
Will focusing on quality affect the prices of Assam tea?
Yes, focusing on quality can lead to higher prices because good quality tea is more desirable to buyers and can sell for more money in the Market.
What support is the Assam government offering to help tea farmers?
The Assam government may provide training, resources, and financial aid to help farmers learn better practices for improving tea quality.
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