Pluckk’s dramatic acquisition of Upnourish for $1.4M enhances its health-focused product lineup, responding to a booming demand for nutritious options.

Pluckk, a fresh food delivery platform backed by the Ruia family, has acquired Upnourish, a nutrition and wellness brand, for $1.4 million. This move aims to enhance Pluckk’s range of health-focused products, meeting the growing consumer demand for nutrition in grocery delivery. Co-Founder and CEO Pratik Gupta emphasized the importance of integrating nutrition into their offerings. The synergy between Pluckk’s fresh produce sourcing and Upnourish’s expertise in plant-based supplements allows for a more diverse product lineup. Pluckk has seen significant growth, achieving an annual recurring revenue of around 100 crore, and aims to double this through Market expansion. Recent surveys show a strong shift towards fresh produce and direct-to-consumer shopping, particularly among millennials.

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Pluckk, a fresh food delivery service supported by the Ruia family, has recently announced its acquisition of Upnourish, a nutrition and wellness brand known for its plant-based supplements and meal replacement products. This $1.4 million deal reflects Pluckk’s commitment to expanding its offerings in response to the increasing consumer demand for health-oriented products in the quick commerce and grocery sectors.

Pratik Gupta, Co-Founder and CEO of Pluckk, emphasized the importance of integrating nutritional elements into their products, noting that customers are seeking both quality and a holistic lifestyle. This acquisition aims to leverage the strengths of both companies, merging Pluckk’s robust supply chain for fresh produce with Upnourish’s nutrition expertise. As a result, customers can expect a broader range of plant-based proteins, vegan options, and meal replacements in the near future.

Currently, Pluckk’s sales come from multiple channels, including direct sales, quick commerce platforms, e-commerce, and offline retail. Gupta shared that the company achieved impressive growth, moving 1.5 million products in just a month across various cities. A PwC survey shows that more than 60% of consumers, particularly millennials, expect to increase their intake of fresh fruits and vegetables in the upcoming months. Additionally, a report indicates a shift towards direct-to-consumer (D2C) platforms, with 65% of Indian consumers preferring to buy directly from brand websites.

With an annual recurring revenue (ARR) of around 100 crore, Pluckk aims to double its earnings over the next year through geographical expansion and deeper Market penetration. This strategic move not only boosts Pluckk’s product lineup but also positions the company to better serve the health-conscious consumers of today.

Tags: Pluckk, Upnourish, food delivery, fresh produce, health products, plant-based, nutrition, wellness, consumer trends, D2C platforms, grocery delivery.

1. What is Pluckk and what did it do recently?
   Pluckk is a food brand backed by the Ruia family. Recently, it bought Upnourish to start selling nutrition products.

2. Why did Pluckk buy Upnourish?
   Pluckk bought Upnourish to grow its business and enter the nutrition Market. This will help them offer more healthy food options to customers.

3. What products does Upnourish offer?
   Upnourish offers a range of nutrition products, including supplements and healthy snacks, designed to support a healthy lifestyle.

4. How will this purchase help Pluckk?
   This purchase will allow Pluckk to provide a wider selection of health-focused products, attracting more customers who are interested in nutrition.

5. What can customers expect from Pluckk in the future?
   Customers can expect new nutrition products and more variety in healthy food options as Pluckk expands its offerings after acquiring Upnourish.