Mercedes-Benz India unveils the Maybach EQS 680 SUV, aiming for top five luxury markets amid a growing electric vehicle landscape.

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Mercedes-Benz India unveils the Maybach EQS 680 SUV, aiming for top five luxury markets amid a growing electric vehicle landscape.

Aiming, Electric, EQS, Growing, India, Landscape, Luxury, Markets, Maybach, MercedesBenz, SUV, Top, Unveils, Vehicle

Mercedes-Benz India is focusing on expanding its Maybach brand, aiming to position India among the top five markets for Maybach sales. Recently, the company launched the all-electric Mercedes-Maybach EQS 680 SUV, starting at Rs 2.25 crore. CEO Santosh Iyer emphasized the brand’s strategic importance and projected growth potential in the luxury segment, highlighting that they have already become one of the fastest-growing markets globally. With a commitment to electric mobility, Mercedes-Benz India now offers a diverse range of battery electric vehicles, including five models. The launch of the Maybach EQS SUV is a testament to the company’s ambition to lead in luxury electric cars while advocating for sustainability in automotive excellence.



Mercedes-Benz India is making waves in the luxury automotive Market with its latest announcement. The German car maker believes that India can soon rank among the top five markets for its prestigious Maybach cars in terms of sales. During a recent launch event, CEO Santosh Iyer unveiled the all-electric Mercedes-Maybach EQS 680 SUV, which emphasizes the company’s commitment to digital and electric mobility, particularly in the ultra-luxury segment.

This exciting new model starts at Rs 2.25 crore (ex-showroom across India). According to Iyer, Mercedes-Benz has already entered the top ten luxury car markets globally and has experienced rapid growth, selling over 1,500 Maybach vehicles in various models. He expressed optimism about India’s potential, aiming to propel the country into the top five markets for Maybach in the near future.

Mercedes-Benz is also leading the way in electric mobility with a growing portfolio of Battery Electric Vehicles (BEVs) in India. The lineup includes five models: EQA, EQB, EQE SUV, EQS sedan, and the newly launched Maybach EQS 680 SUV. Iyer emphasized that the introduction of this electric SUV not only redefines luxury in the era of electromobility but also underscores the company’s commitment to sustainability.

Overall, Mercedes-Benz is on a mission to enhance its offerings to meet the needs of discerning customers, ensuring that luxury and sustainability go hand in hand as the automotive industry transitions towards a greener future.

Tags: Mercedes-Benz, Maybach, electric vehicles, luxury cars, automotive news, India, SUV, electromobility, Santosh Iyer.

  1. Why does Mercedes think India can be a top Market for Maybach?
    Mercedes believes India has a growing number of wealthy customers who want luxury cars, making it a great place for the Maybach brand.

  2. What is Maybach known for?
    Maybach is known for making very luxurious and high-end cars that offer comfort, style, and top-notch features.

  3. Are luxury car sales increasing in India?
    Yes, luxury car sales in India have been increasing as more people are able to afford high-end vehicles.

  4. What does this mean for the Maybach brand in India?
    This means that Maybach has a chance to sell more cars and become more popular among Indian customers.

  5. How is Mercedes planning to reach Indian customers for Maybach?
    Mercedes plans to focus on Marketing, customer experiences, and expanding their dealership network to reach more potential buyers in India.
Mercedes-Benz India unveils the Maybach EQS 680 SUV, aiming for top five luxury markets amid a growing electric vehicle landscape.

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