Maruti Suzuki Cuts Prices Amid Sales Decline of Mini Cars

Maruti Suzuki India Limited (MSIL) has announced price cuts for specific variants of its popular mini cars, the Alto K10 and S-Presso, in response to declining sales. Effective from September 2, the prices have been reduced by up to Rs 6,500. In August, the company sold only 10,648 units of these models, marking a 12.8% year-on-year decrease. The S-Presso LXI’s price dropped from Rs 5.015 lakh to Rs 4.995 lakh, while the Alto K10 VXI now costs Rs 5.06 lakh. MSIL’s overall wholesales also fell, with a reported 8.4% decline in August. Despite current challenges, Chairman R C Bhargava expressed confidence in a recovery for small car demand by March 2026.

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Maruti Suzuki Cuts Prices on Mini Cars Amid Sales Decline

In a move to boost sales, Maruti Suzuki India Limited (MSIL) has reduced the prices of certain variants of its popular mini cars, the Alto K10 and S-Presso, by up to Rs 6,500. This decision comes as the company faces significant sales challenges, with only 10,648 units of these models sold in August—marking a 12.8 percent drop compared to the same month last year.

Effective September 2, the price of the S-Presso LXI petrol variant has been reduced by Rs 2,000, bringing it down to Rs 4.995 lakh from Rs 5.015 lakh. Similarly, the Alto K10 VXI petrol variant now costs Rs 5.06 lakh, down from Rs 5.06 lakh following the price cut.

The demand for small cars has been declining in India, which has been challenging for MSIL, a key player in this segment. From April 2023 to March 2024, the company recorded a 17.3 percent year-on-year decline in the sales of Alto K10 and S-Presso with total unit sales at just 51,424.

During an annual general meeting on August 27, MSIL Chairman R C Bhargava expressed optimism about a revival in demand for small cars, projecting improvements by March 2026. “We believe that low-cost small cars are essential for our economic and social conditions. A temporary setback in demand won’t alter our strategy,” Bhargava stated.

Furthermore, MSIL’s overall wholesales for August fell by 8.4 percent year-on-year, with total wholesales standing at 143,075 units, reflecting a buildup of unsold inventory at dealerships.

As MSIL navigates these challenging times, the company’s focus on affordability and adaptability may hold the key to regaining customer interest in the small car Market.

Tags: Maruti Suzuki, Alto K10, S-Presso, price reduction, mini cars, sales decline, automotive industry, Indian Market

1. Why did Maruti lower the prices of Alto K10 and S-Presso?
   Maruti lowered the prices to boost sales as the demand for these models was dropping.

2. How much are the new prices for Alto K10 and S-Presso?
   The exact new prices can vary depending on the variant, so it’s best to check with a local dealer for specific details.

3. Will the price cut affect the quality of the cars?
   Generally, a price cut does not mean the quality will drop. The cars should still meet the same safety and performance standards.

4. Are there any offers or discounts available with the new prices?
   Maruti often runs special promotions, so it’s a good idea to visit their website or speak to a dealer for any current offers.

5. Should I buy the Alto K10 or S-Presso now that prices have dropped?
   If you’re considering these models, the price drop makes them more affordable, but it’s important to also think about your needs and budget before making a decision.