 "JSW MG Motor India launches the MG Windsor, shifting focus to electric vehicles, aiming for over 50% EV sales by 2024.")
JSW MG Motor India is shifting its focus towards electric vehicles (EVs) and away from traditional internal combustion engine (ICE) vehicles. Parth Jindal, the company director, announced the launch of the MG Windsor electric crossover, which marks their commitment to new energy vehicles. Bookings for the Windsor start on October 3, with deliveries beginning October 12. The vehicle features a 38 kWh battery, offering a range of 331 km on a single charge. The goal for 2024 is for EVs to make up over 50% of total sales, reflecting a significant shift in strategy following JSW’s investment in MG Motor. The partnership aims to sell one million passenger EVs in India by 2030.
JSW MG Motor India is taking a bold step into the future by focusing on new energy vehicles (NEVs), moving away from conventional internal combustion engine (ICE) cars. Recently, the company launched its latest electric crossover utility vehicle, the MG Windsor, marking its first major move following investment from the JSW Group. Parth Jindal, the company’s Director, emphasized the transition to NEVs, which include strong hybrids, plug-in hybrids, and battery electric vehicles.
As part of its ambitious plans, JSW MG Motor aims to introduce a new vehicle every four to six months and hopes that more than 50% of its sales will come from electric vehicles in 2024. Currently, electric vehicles account for 35% of the company’s total sales, with sales of electric models increasing by 52% in the first half of this year.
The MG Windsor is set to start bookings on October 3, with deliveries expected to begin on October 12. Although the exact price has not been announced, it is estimated to cost around Rs 9.99 lakh, accompanied by a unique Battery-as-a-Service (BaaS) offering, making it competitively priced compared to traditional manual engine SUVs. The vehicle is powered by a 38 kWh lithium-ion battery, offering a range of 331 kilometers on a single charge and quick charging capabilities.
In a notable strategy shift, Jindal mentioned that the company does not intend to focus on ICE vehicles in the future but may consider them if technology needs arise. The MG Windsor represents a significant leap for the company as it aligns with global trends prioritizing electric mobility.
For customers interested in evoking a sustainable change in their driving experience, the MG Windsor stands as a promising option.
News Tags: JSW MG Motor, MG Windsor, Electric Vehicles, NEVs, Parth Jindal, Sustainability, Automotive News, India Automotive Market, EV Sales Growth, Future Trends in Vehicles.
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Why is JSW MG moving away from conventional vehicles?
JSW MG believes that moving away from conventional vehicles helps reduce pollution and supports a cleaner environment. They want to focus on new energy vehicles (NEVs) which are better for the planet. -
What are NEVs and why are they important?
NEVs, or new energy vehicles, include electric cars and hybrids. They are important because they produce fewer emissions and can help fight climate change. -
How will this change affect customers?
The shift to NEVs means customers will have more eco-friendly options. It also means they can enjoy lower running costs and government incentives for using green vehicles. -
What plans does JSW MG have for developing NEVs?
JSW MG is investing in technology and research to improve NEVs. They plan to expand their lineup and make these vehicles more accessible to customers. - When can we expect to see more NEVs from JSW MG?
JSW MG aims to introduce more NEV models in the near future. They are working hard to bring these vehicles to Market as quickly as possible.
