Hero MotoCorp plans to launch VIDA V1 electric scooters in Europe, seizing opportunities amid changing trade dynamics and growing EV demand.

Hero MotoCorp is poised to expand into developed markets, launching its VIDA V1 electric scooters in the UK, France, and Spain by mid-2025. This marks the company’s first entry into these European regions, aiming to meet the increasing demand for electric vehicles. The launch aligns with ongoing discussions for a free trade agreement between India and the UK, potentially reducing tariffs in the automotive sector. Hero’s CEO, Niranjan Gupta, noted positive customer feedback in these markets. Additionally, the company is considering exporting premium motorcycles, which may require a strategic approach to compete effectively. In August 2024, Hero recorded impressive sales, showcasing growth even amid supply challenges, signaling a strong outlook for the coming months.

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Hero MotoCorp is making exciting moves as it prepares to launch its Vida electric scooters in developed markets, including the UK, France, and Spain, starting mid-2025. This is a significant step for the company, marking its first entry into these competitive markets. According to a report by the Financial Times, this expansion aligns perfectly with ongoing discussions about a free trade agreement between India and the UK, which could help reduce tariffs in the automotive sector, opening doors for Hero.

Niranjan Gupta, the CEO of Hero, shared that there is a positive response from customers in these regions towards their e-scooters. Already a strong player in markets like Asia and Africa, Hero is eager to capitalize on the growing shift towards electric vehicles. Not only is the company focusing on e-scooters, but it is also exploring exporting larger petrol-engine motorcycles, like its premium Mavrick model, to Europe. However, analysts point out that succeeding in the developed Market requires Hero to develop a stronger presence in the premium motorcycle segment, where it is currently underrepresented.

Hero’s existing partnership with Harley-Davidson enables the production of motorcycles specifically for the Indian Market. Gupta mentioned that expanding Harley-Davidson exports to the UK would depend on future agreements with the American brand, highlighting a strategic avenue for growth.

Interestingly, Hero MotoCorp recently reported selling 512,360 units in August 2024, which is a remarkable increase of 38 percent from July. This growth is notable, especially when compared to competitors like Tata Motors and Maruti Suzuki, which saw declines in sales. Despite some supply disruptions, Hero remains optimistic about overcoming these challenges and maintaining its upward trend in sales.

Overall, Hero MotoCorp is on a promising path as it ventures into new markets and adapts to the evolving automotive landscape.

Tags: Hero MotoCorp, Vida electric scooters, electric vehicles, UK Market, Harley-Davidson, motorcycle exports, automotive news

1. What types of e-scooters will Hero MotoCorp launch in the UK and EU in 2025?
   Hero MotoCorp will offer a range of e-scooters designed for city commuting, focusing on efficiency and style.

2. How far can Hero MotoCorp’s e-scooters travel on a single charge?
   The e-scooters are expected to have a range of around 70 to 100 kilometers on a full charge, making them perfect for daily use.

3. How long does it take to fully charge the e-scooters?
   You can expect a full charge to take about 4 to 6 hours, depending on the specific model and charging conditions.

4. Will there be any special features in these e-scooters?
   Yes, the e-scooters will come with features like smart connectivity, GPS navigation, and safety enhancements to ensure a better riding experience.

5. Where can I purchase Hero MotoCorp e-scooters in the UK and EU?
   Hero MotoCorp plans to set up authorized dealerships across key cities in the UK and EU, where you can test ride and purchase the e-scooters.