 "Amrut Distilleries launches Bella, a groundbreaking jaggery-distilled rum, celebrating 75 years of innovation in India’s alcobev industry.")
Amrut Distilleries, the Bengaluru-based alcobev leader, has launched Bella, a unique single rum distilled from nutrient-rich jaggery sourced from the Western Ghats and Mandya, Karnataka. This smooth rum has been aged for six years in ex-bourbon barrels, showcasing flavors of coconut, vanilla, and a hint of citrus, culminating in a sweet almond finish. Priced at Rs 3,500, Bella marks a significant milestone as the first jaggery rum to be licensed by the Karnataka Excise Board. Following a soft launch in July, Bella is set to make its wider debut in West Bengal, Haryana, and Maharashtra, with plans for a nationwide rollout by Dussehra. This launch celebrates Amrut’s 75 years of excellence in distillation.
Amrut Distilleries Launches Unique Jaggery-Distilled Rum “Bella”
Bengaluru, India – In an exciting development for the Indian spirits industry, Bengaluru-based Alcobev giant Amrut Distilleries has unveiled its latest creation, “Bella,” a single rum distilled and matured from jaggery. This innovative rum is entirely crafted from nutrient-rich jaggery sourced from the scenic Sahyadri range of the Western Ghats and Mandya in Karnataka.
Celebrating its 75th anniversary, Amrut Distilleries highlighted that Bella has been aged for six years in ex-bourbon barrels, allowing it to develop a rich and complex flavor profile under the tropical climate of India. The name “Bella,” which means jaggery in Kannada, signifies a significant milestone as it is the first rum to receive a production license from the Karnataka Excise Board, priced at Rs 3,500.
Initially launched in the USA and Karnataka, Bella plans to expand its reach to West Bengal, Haryana, and Maharashtra soon, with ambitions for a pan-India rollout by the upcoming Dussehra festival. The rum features a delightful mix of coconut and vanilla aromas, evolving into notes of marzipan and citrus. Tasting Bella reveals a harmonious blend of chocolatey vanilla, green almond, and subtle citrus flavors, culminating in a sweet, almondy finish.
Rakshit N Jagdale, Managing Director of Amrut Distilleries, dedicated Bella to his father, who played a crucial role in establishing the category of jaggery-based rum in India. Since 2013, Amrut has been blending jaggery with Caribbean molasses, showcasing the ancient connections of Indian rum-making traditions. With Bella, Amrut takes another bold step in enhancing India’s rich heritage in spirits.
With its unique offering of jaggery single rum, Amrut Distilleries continues to innovate and elevate the alcobev landscape in India.
Tags: Amrut Distilleries, Bella rum, jaggery rum, Indian spirits, Bengaluru news, alcobev industry, rum launch, Karnataka Excise Board, tropical aging, Amrut history.
What is Bella rum?
Bella is a new rum made from jaggery, which is a type of unrefined sugar, and it has been launched by Amrut in Karnataka.
Why is Bella different from other rums?
Bella is unique because it is distilled from jaggery, giving it a distinct flavor compared to traditional rums that are made from sugarcane.
Where can I buy Bella rum?
You can find Bella rum in selected stores and bars in Karnataka, and it may expand to other regions in the future.
Is Bella rum suitable for cocktails?
Yes, Bella rum can be used in a variety of cocktails, and its flavor pairs well with many mixers.
What are the alcohol contents of Bella rum?
Bella rum has an alcohol content typical for spirits, usually around 40%, but you can check the label for exact details.
