The Saudi Arabia Tourism Authority has introduced SARA, an innovative AI digital human, as a brand ambassador and travel companion to elevate the country’s tourism experience. Claimed to be the first of its kind for a national tourism board, SARA was showcased in beta at the World Travel Market in London. Using advanced generative AI, she offers a more interactive and engaging experience than traditional chatbots, understanding questions and learning from them. Portrayed as a young Saudi, SARA represents the warmth and hospitality of Saudi culture, sharing insights about destinations like AlUla and Jeddah. This initiative reflects Saudi Arabia’s commitment to enhancing digital tourism and attracting worldwide visitors.
The Kingdom of Saudi Arabia is making waves in the tourism industry with the launch of SARA, a state-of-the-art artificial intelligence digital human. Designed to act as a brand ambassador, travel companion, and personal concierge, SARA is the first digital travel assistant developed specifically for a national tourism board, setting a new benchmark in tourism technology.
Recently, SARA was displayed in a beta version at the Saudi Pavilion during the World Travel Market event in London. This innovative AI is not just any ordinary chatbot; it utilizes cutting-edge generative AI to create an engaging and interactive experience for potential tourists.
SARA is modeled as a young Saudi national who embodies the warmth and curiosity of Saudi culture. She is well-versed in the country’s rich history and attractions, having explored everything from the ancient ruins of AlUla to the lively markets of Jeddah. Her design is centered around human experience and cultural immersion, making her a unique asset in the tourism landscape.
The Saudi Tourism Authority aims to attract global visitors and enrich travel experiences by integrating advanced digital solutions like SARA into their strategy. This exciting development showcases Saudi Arabia’s commitment to innovative tourism as it looks to enhance understanding and engagement among travelers.
What is SARA?
SARA is Saudi Arabia’s first AI travel companion designed to assist travelers with information and guidance during their trips.
How does SARA help travelers?
SARA provides helpful information like directions, local attractions, and answers to common questions to make traveling easier and more enjoyable.
Can I use SARA in different languages?
Yes, SARA supports multiple languages, so travelers from around the world can communicate and get the information they need.
Is SARA available on mobile devices?
Yes, SARA can be accessed through mobile devices, making it easy for travelers to keep it handy during their trips.
Is SARA safe to use?
Yes, SARA is designed with safety in mind and does not collect sensitive personal information from users.
