Vurvey Labs has launched Vurbs, an innovative AI agent ecosystem that leverages real-time human insights. Unlike traditional large language models, which are static, Vurbs are dynamic and evolve through continuous interaction with people. The platform uses a unique “People Model,” gathering insights from over 3 million global consumers to better understand and predict consumer behavior. Vurbs can transform static profiles into engaging and conversational agents, offering actionable insights for brands. This technology aims to bring products and experiences to life through personalized AI interactions. Vurbs made its debut at the South by Southwest (SXSW) Conference on March 7, 2025, marking a significant step forward in AI development.
The Future of LLMs is People: Vurvey Labs Launches Vurbs, AI Agents Powered by Real-Time Human Insights
On March 7, 2025, Vurvey Labs introduced a groundbreaking platform called Vurbs™, which aims to redefine how we interact with AI. Based in Austin, Texas, Vurvey Labs has been at the forefront of AI research, working with global companies like Adidas, Kenvue, and Unilever.
What makes Vurbs different? Unlike traditional Large Language Models (LLMs), which are often static and uninformed by current human behavior, Vurbs are designed to evolve. They learn through ongoing interactions with real people, allowing them to adapt to changing consumer needs and preferences. Chad Reynolds, the founder and CEO of Vurvey Labs, expressed that this new approach provides a deeper understanding of users, creating AI agents intricately connected to real human insights.
Vurvey Labs has introduced their “People Model™,” which allows these AI agents to draw from insights shared by over 3 million global consumers. This model enables Vurbs to reflect more accurately the diverse preferences and behaviors of today’s individuals. Dr. Ben Vaughan, the Head of AI Research at Vurvey, highlighted that by learning from real-time data, Vurbs can offer variability crucial for better modeling consumer behavior.
Key Innovations with Vurbs:
– People Model™: Uses identifiable traits to create diverse AI persona segments.
– Vurb™ Personas: Turns traditional consumer profiles into engaging conversation partners.
– Vurb™ Assistants: A network of expert AI agents to facilitate knowledge creation.
– Vurb™ Products: AI companions that authentically represent brands.
Kathy Rutherford from Kenvue emphasized the benefits of this technology, explaining how Vurvey agents provide continuous consumer collaboration, enhancing innovation across various teams. Chad Reynolds added that Vurbs are more than just conversational agents; they can act on information, enriching product and experience interactions in real-time.
For those interested in exploring this innovative technology, Vurvey Labs will launch the Vurbs mobile app at the South by Southwest (SXSW) Conference on March 7, 2025. This marks a significant step toward creating AI that is empowered by real human connections.
For additional details, visit vurvey.com or contact Katie Sizemore at ksizeMore@vurvey.co.
Tags: Vurvey Labs, AI Agents, Vurbs, People Model, Technology News, Consumer Insights, SXSW 2025
What are Vurbs?
Vurbs are AI agents created by Vurvey Labs. They use real-time insights from people to provide smarter and more helpful interactions.
How do Vurbs work?
Vurbs gather information from real people to improve their responses. This makes them more relevant and useful in various contexts, from customer service to education.
Why are Vurbs important?
Vurbs help bridge the gap between AI and human input. By using real-time human insights, they can deliver more accurate answers that truly meet users’ needs.
Who can benefit from using Vurbs?
Businesses, educators, and anyone needing reliable information can benefit from Vurbs. They are designed to assist in many areas, making interactions more effective and engaging.
Are Vurbs easy to use?
Yes, Vurbs are designed to be user-friendly. You can interact with them just like you would with a person, making it simple to get the information or support you need.
