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ServiceNow Unveils Agentic AI Strategy, Strengthens Collaboration with Channel Partners to Enhance Service Delivery and Innovation

agentic AI, AI, AI solutions, business transformation, Partner Program, ServiceNow, Workflow Data Fabric

As 2025 begins, ServiceNow is focused on leveraging AI to enhance its partner ecosystem. During its annual sales kickoff, the company announced an expansion of its global partner program to help partners better utilize AI technology. New incentives for the Now Assist GenAI application aim to strengthen partner expertise. ServiceNow is committed to leading in agentic AI, which allows machines to make decisions autonomously. The company is also launching the Workflow Data Fabric technology and an AI agent gallery showcasing various use cases. With significant incentives for partners and a focus on customer excellence, ServiceNow is positioning itself at the forefront of AI-driven transformations in the IT industry.



ServiceNow Embraces AI for 2025: Partner Program Expansion

As we begin 2025, ServiceNow is set to lead the charge in transforming businesses through artificial intelligence. Jen Odess, ServiceNow’s vice president of partner experience, emphasizes that the tech landscape is evolving rapidly, urging that the company will adapt to Market changes while supporting its partners along the way.

At their annual sales kickoff event, ServiceNow announced a significant growth of its global partner program, aimed at helping channel partners maximize the potential of AI solutions. This initiative comes at a time when businesses are increasingly adopting agentic AI—intelligent systems capable of making decisions without human supervision.

New Incentives to Enhance Partner Experience

During the conference, ServiceNow introduced fresh incentives for its Now Assist GenAI application, aiming to boost the credibility of its channel partners. The enhancements include new specializations and a higher focus on agentic AI, as Odess highlighted the critical role partners will play in this journey.

Odess stated, “We’re going to put our partners at the forefront of that journey.” With this commitment, the company is enhancing its partner experience, initiating a dedicated customer excellence group to ensure customers derive maximum value from their ServiceNow investments.

Understanding Agentic AI

Agentic AI defines systems that can operate autonomously, making independent decisions based on pre-established parameters. This technology is crucial for streamlining operations in various sectors, and ServiceNow is keen on positioning itself as a leader in this space.

Components of ServiceNow’s AI Strategy

ServiceNow’s strategy for agentic AI comprises three main components: AI agents, workflows where Now Assist is utilized, and the Workflow Data Fabric that integrates various data across the enterprise. As noted by Odess, “Workflow Data Fabric is pivotal for achieving true accelerated agentic AI,” highlighting its importance in modern tech solutions.

Updates and Opportunities for Partners

ServiceNow is also unveiling new initiatives such as the AI agent gallery featuring over 60 AI use cases. Furthermore, they introduced several updates to their partner program, including:

– Automatic deal registration approvals for new customers
– Increased instances of Now Assist for partners
– New incentives with potential rebates of up to $70,000 per deal

These enhancements underscore ServiceNow’s commitment to fostering an environment where partners can thrive alongside their technological advancements.

Engaging Partners with AI Competitions

To further engage their partners, ServiceNow launched a global competition known as the “AI demo throw down.” Partners are encouraged to showcase how they implement AI for their clients, fostering innovation and collaboration within the community.

Final Thoughts

As ServiceNow pivots towards a future centered around AI, channel partners play an essential role in driving this transformative vision. With new support structures and opportunities, ServiceNow is dedicated to ensuring that together, they can navigate the expansive potential of artificial intelligence in the business landscape.

By keeping pace with AI developments, ServiceNow is not just preparing for 2025 but is paving the way for a new era of business operation efficiency and innovation.

Tags: ServiceNow, AI, Partner Program, Agentic AI, Business Transformation, Workflow Data Fabric, AI Solutions, Technology Trends.

What is Agentic AI in ServiceNow?
Agentic AI in ServiceNow refers to smart technology that helps automate tasks and improve service efficiency. It enhances the way businesses interact with their customers and manage processes.

How does ServiceNow support channel partners with Agentic AI?
ServiceNow provides resources and training for channel partners to effectively use Agentic AI. This support helps partners offer better solutions and services to their own customers.

Why is Agentic AI important for businesses?
Agentic AI is important because it saves time and reduces errors. By automating routine tasks, businesses can focus on more complex challenges and improve overall productivity.

Can any business use ServiceNow’s Agentic AI?
Yes, businesses of all sizes can use ServiceNow’s Agentic AI. It is designed to be flexible and adapt to different needs across various industries.

What are the benefits of partnering with ServiceNow?
Partnering with ServiceNow offers access to cutting-edge technology, training, and support. This allows partners to provide innovative solutions and enhance their service offerings to customers.

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