Scope3 has introduced a new platform aimed at creating efficient and sustainable media products. The Agentic Media Platform is designed for publishers, adtech companies, and agencies to develop AI agents for media buying. It provides a centralized hub for managing these products and accessing special AI tools, using proprietary data to enhance media quality. The platform’s first tool, called Brand Standards, automates brand safety checks to ensure ads meet specific values and standards. This innovation comes in response to concerns about brands unintentionally placing ads alongside inappropriate content. By increasing efficiency and accuracy in ad placements, Scope3 seeks to reduce wasteful spending and lower the carbon footprint of digital advertising.
Scope3 Launches Innovative Agentic Media Platform
Scope3 has unveiled a groundbreaking platform designed for partners to develop and sell media products that prioritize efficiency and sustainability. The new Agentic Media Platform caters to a variety of players in the advertising industry, including publishers, adtech companies, curators, and agencies. This powerful tool enables users to create AI agents and customized algorithms aimed at enhancing media buying processes.
A Central Hub for AI Innovation
The Agentic Media Platform serves as a centralized hub for the creation and management of agentic media products. It gives users access to specialized AI agents and proprietary Scope3 media quality data. This data covers metrics such as attention potential and problematic placement detection—essentially identifying ad placements that genuinely engage users. This focus on data-driven insights ensures that advertisers can make informed decisions about where their ads appear.
Transparency in Ad Ecosystem
Anne Coghlan, co-founder and COO of Scope3, emphasized that the platform aims to improve the underlying mechanisms of the adtech ecosystem. By integrating AI agents, the platform adds transparency and ensures that brands can avoid wasteful spending on ineffective advertising. Coghlan indicated that Scope3 carefully curates the data that feeds into these AI agents, allowing them to target non-brand-safe and low-quality inventory accurately.
Partnerships and Pilots
Scope3 has already secured partnerships with several companies, including Index Exchange, Equativ, and Media.net, who will serve as launch distribution partners. Other firms like MiQ and Elcano are expected to begin pilot programs using the platform soon.
Introducing Brand Standards Agent
The first AI agent available on the platform is called Brand Standards. This innovative tool aims to enhance brand safety by automating compliance checks so that ads meet specific brand guidelines. Users can customize this agent by inputting their brand values and standards, ensuring all advertising aligns perfectly with their preferences.
Improving Brand Safety
The launch of Scope3’s platform comes at a time when brand safety concerns are paramount. Recent reports highlighted that several major brands inadvertently placed ads on sites hosting inappropriate content. Coghlan believes that AI solutions like Brand Standards can significantly improve the safety of ad placements, helping brands avoid compromising their values.
Efficiency and Sustainability
In addition to addressing brand safety, Coghlan pointed out that these advanced AI tools can also reduce unnecessary carbon footprints related to wasteful advertising practices. By using AI to target ads more effectively, Scope3 aims to contribute to a more sustainable digital advertising ecosystem.
In conclusion, Scope3’s Agentic Media Platform is set to transform how brands approach digital advertising. With its blend of innovative AI technology and robust data insights, the platform not only aims to enhance efficiency but also promotes a more transparent and sustainable advertising landscape.
Tags: Scope3, Agentic Media Platform, brand safety, advertising technology, AI agents, sustainability, media buying, adtech.
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