TM Roh, Samsung’s head of mobile, is steering the company towards a future dominated by mobile artificial intelligence. During a media briefing following the Galaxy Unpacked event in San Jose, he emphasized that while AI will change how we interact with smartphones, it won’t eliminate apps or touch interfaces. Roh highlighted that Samsung’s new Galaxy S25 series will feature AI agents capable of handling complex tasks through voice commands, enhancing user experience without completely replacing traditional apps. This focus on AI aims to differentiate Samsung’s flagship devices from competitors like Apple, as the tech giant adapts to a Market where consumers are keeping their phones longer. Samsung’s commitment to integrating AI could reshape the smartphone landscape significantly.
Samsung’s Bold Leap into the Mobile AI Era
TM Roh, the head of Samsung’s mobile division, recently shared exciting insights about the future of smartphones during a media briefing in San Jose, California. Following the unveiling of the new Galaxy S25 series, he discussed how artificial intelligence (AI) will fundamentally change user interaction with smartphones.
Roh emphasized that while the touch-based interface and apps have been central to smartphone use, the rise of multimodal AI agents may redefine the mobile experience. He assured users that AI won’t eliminate apps but will enhance how we interact with our devices. “The main user experience will be based on AI agents and multi-modality, but applications and touch won’t be going away,” he explained.
The Shift Towards AI
With a strong focus on artificial intelligence, Samsung is introducing features that streamline tasks through AI, making it easier for users to access information and perform actions. A standout innovation is “AI Select,” a feature in the Galaxy S25 that intelligently suggests actions based on the content on the screen. For instance, users can create GIFs while watching videos without switching apps.
This shift towards AI-driven interactions comes in response to changing consumer habits, as more people are keeping their devices longer. Samsung aims to distinguish its flagship smartphones in a competitive Market, particularly against rivals like Apple, which has struggled with its AI rollout.
The Future of Mobile Experience
As Samsung moves forward with its Galaxy AI initiative, the concept of voice-controlled multitasking is becoming a reality. Users can easily search for events, manage their calendars, and share information—all through voice commands. This holistic approach aims to make smartphones more intuitive and personalized without sidelining traditional apps.
In conclusion, while apps remain integral to the mobile experience, Samsung is pivoting towards a future where AI agents play a crucial role in enhancing user interactions. This transition demonstrates how technology is evolving, and consumers can expect a more seamless experience with their devices.
Tags: Samsung, TM Roh, Galaxy S25, Artificial Intelligence, Mobile Technology, AI Agents, Smartphone Innovation, User Experience.
What does Samsung’s mobile boss say about AI in mobile technology?
Samsung’s mobile boss believes that AI agents and multimodal technology will become the standard in mobile devices. This means that our phones will use smart assistants that can understand and respond to different types of inputs, like voice and touch.
Will apps disappear with this new technology?
No, apps aren’t going away. While AI and multimodal interactions will become more common, apps and touch interfaces will continue to be an important part of how we use our mobile devices.
How does multimodal technology work?
Multimodal technology allows devices to understand and respond to multiple forms of input. For example, you might ask your phone a question and also show it a picture, and it will understand both to give you a better answer.
What benefits does AI bring to mobile devices?
AI can make smartphones smarter. It helps with tasks like managing your schedule, giving reminders, and even understanding your voice commands better. This makes using your phone easier and more efficient.
Is Samsung planning to focus more on AI in future phones?
Yes, Samsung is looking to enhance its phones with more AI features. They want to create a better experience by combining AI with traditional app functions, making interactions smoother and more useful for users.
