RHEI, the media-tech AI company previously known as BBTV, has launched its new AI platform called Made. This innovative platform features three unique AI agents—Milo, Zara, and Amie—designed to help content creators streamline their daily tasks and enhance creativity. According to CEO Shahrzad Rafati, many creators struggle with burnout due to the numerous roles they must juggle. Made aims to alleviate this by providing personalized assistance, analyzing trends and audience behaviors, and proactively supporting creators in content creation and community engagement. As the platform enters closed beta, it promises to transform how creators work by offering a creative “dream team” at their fingertips. Future expansions will introduce more specialized agents to further support various aspects of content production.
RHEI Launches Innovative AI Tool Made to Support Content Creators
RHEI, the media-tech AI company previously known as BBTV, has announced the launch of its latest artificial intelligence product called Made. This platform is designed to offer support to content creators by providing them with “emotionally intelligent” AI agents that can assist with everyday tasks like content creation and community management.
Understanding Creator Burnout
Shahrzad Rafati, the CEO of RHEI, highlighted a significant problem facing content creators: burnout. With 75% of creators feeling overwhelmed from juggling multiple roles, Rafati emphasized the need for tools that can help streamline their processes. Made aims to address this challenge by offering AI agents that work hand-in-hand with creators, making their daily tasks less stressful.
Introducing the AI Agents
At its launch, Made features three unique AI agents: Milo, Zara, and Amie. Each agent brings specific skills tailored to different aspects of content creation. For example, Milo is built to help brainstorm and refine ideas into engaging content, Zara focuses on audience engagement through personalized strategies, and Amie assists with managing relationships.
Proactive Support for Creators
According to Lewis Ball, RHEI’s Chief Strategy and Product Officer, the main advantage of Made’s AI agents is their proactive nature. Unlike other tools that require extensive manual adjustments, these agents actively integrate into the creator’s workflow, simplifying the content creation process. With over 5 petabytes of data, they analyze trends and behaviors to deliver actionable insights.
The Future of Content Creation
As RHEI continues to develop Made, Rafati assures that more specialized agents will come, addressing various facets of content creation and Marketing. Currently, Made is in closed beta, with plans for a broader rollout in the near future. Alongside this launch, RHEI is also working on other tools like RHEI Data Pro, which allows creators to license their content for use in generative AI models.
In conclusion, RHEI’s launch of Made signals a step forward in supporting creators, allowing them to focus more on their craft rather than the overwhelming demands of digital content creation. As the landscape evolves, tools like Made will likely become essential for anyone looking to thrive in the creative space.
Tags: RHEI, AI tools, content creation, creator support, burnout solution, emotionally intelligent AI, Milo, Zara, Amie.
Who is RHEI and what is Made?
RHEI is a company that has created a set of AI agents called Made. These agents help creators by providing tools and support for making content.
How does Made help with creativity?
Made uses artificial intelligence to give suggestions and ideas to creators. It can help with brainstorming, editing, and organizing thoughts, making the creative process easier.
What types of content can Made assist with?
Made can assist with various types of content, including written articles, videos, social media posts, and even art projects. It adapts to the needs of different creators.
Is Made easy to use?
Yes, Made is designed to be user-friendly. Creators can quickly learn how to use the tools without needing a background in technology.
Can anyone use Made, or is it only for professionals?
Anyone can use Made! Whether you’re a student, a hobbyist, or a professional creator, Made can help you boost your creativity and improve your content.
