HighField AI will introduce its groundbreaking multimodal agentic AI solution at the 2025 NAB Show, aiming to boost efficiency in broadcast graphics production by up to 75%. This innovative technology automates repetitive tasks within media workflows, focusing on graphics production. It analyzes news stories from systems like Avid’s iNews, using AI agents to select and populate graphics templates with relevant content. While the system operates independently, journalists retain control over the final output, ensuring quality and editorial integrity. Founded by industry veterans, HighField AI addresses current challenges in broadcasting by streamlining processes, allowing smaller teams to achieve professional results, and setting new standards in storytelling. Visitors can see this cutting-edge solution in action at the NAB Show.
HighField AI to Launch Groundbreaking AI Solution at 2025 NAB Show
HighField AI is set to showcase a revolutionary multimodal AI solution at the upcoming 2025 NAB Show, promising to enhance broadcast graphics workflow efficiency by an impressive 75%. Designed specifically for the media industry, this AI-powered tool automates repetitive tasks within the graphics production workflow, allowing broadcasters to focus more on storytelling.
The innovative system integrates with existing newsroom software like CGI Open Media and Avid’s iNews, where it effectively analyzes news stories. By employing multiple AI agents, HighField AI selects optimal graphics templates from platforms like VizRT and populates them with relevant content such as text, images, and video clips from broadcasters’ libraries. These AI agents collaborate independently, continually learning from past outcomes to enhance both efficiency and accuracy. Importantly, journalists retain full control over the final output, ensuring that editorial standards are maintained.
The technology is spearheaded by industry veterans Amir Hochfeld, Ofir Benovici, Piotr Koszur, and David Dowling, who have extensive experience at leading companies like Avid, Sony, and Zero Density. Their collective expertise aims to tackle the pressing challenges in the broadcast sector, promoting a ‘do more with less’ strategy through AI-driven automation.
Amir Hochfeld, founder and CEO, discussed the urgency of delivering practical solutions in a rapidly evolving industry: “Our platform not only enhances operational effectiveness but also empowers teams to create impactful stories.” Co-founder Ofir Benovici emphasized that HighField AI was developed with direct input from broadcasters, ensuring it addresses real-world challenges in workflow efficiency.
HighField AI’s advanced asset tracking brings transparency to broadcasters, ensuring authenticity and integrity in content creation. The solution positions smaller teams to achieve results typically associated with large networks, while enabling industry leaders to refine their production processes.
For those attending the NAB Show, HighField AI will provide a real-world demonstration of its groundbreaking workflow solution at the IABM Lounge (N259), showcasing the future of broadcast technology.
Tags: HighField AI, NAB Show 2025, broadcast technology, AI in media, graphics production automation
What is Highfield AI?
Highfield AI is an advanced tool designed to improve the graphics workflow in broadcasting. It uses multimodal AI technology to automate and enhance visual graphics, making it easier for broadcasters to produce high-quality content.
How does Highfield AI work?
Highfield AI uses various AI methods to analyze data and create graphics in real-time. By integrating different types of information, it produces visuals that are relevant and engaging, helping broadcasters communicate their message better.
Who can benefit from Highfield AI?
Broadcasters, production teams, and graphic designers can all benefit from Highfield AI. It helps them save time and resources while improving the quality of their graphics, making their work more efficient overall.
What are some features of Highfield AI?
Highfield AI offers several features, including real-time graphics generation, easy integration with existing workflows, and support for multiple data sources. These features streamline the graphics production process and enhance creativity.
Where was Highfield AI unveiled?
Highfield AI was unveiled at the NAB Show, a major event for the broadcasting and media industries. This event showcases the latest technologies, and Highfield AI stands out with its innovative approach to graphics workflow.