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Exploring Gen AI Use Cases: Transforming News, Sports, and Entertainment for a New Era of Content Creation

AI challenges, AI in journalism, content creation, generative AI, media ethics, personalized content, Streaming Media Connect

The recent session at Streaming Media Connect 2025 explored the role of generative AI in news, sports, and entertainment, moderated by Brian Ring from Ring Digital. Industry experts, including Andy Beach, Pete Scott, and Raffi Mamalian, discussed the transformative power of AI in media. Key issues addressed included the ethical use of AI, challenges in AI dubbing, and the future of personalized content. The conversation highlighted the need for a balance between automation and human oversight to ensure authenticity and accuracy in media. The panel emphasized the importance of governance in AI implementation and the evolving landscape of personalized media experiences for viewers. Overall, the session shed light on the potential and challenges of integrating AI into the media industry.



The recently held Streaming Media Connect 2025 showcased an insightful panel discussion on the impact of generative AI in journalism and entertainment. Moderated by Brian Ring from Ring Digital, the session featured industry experts such as Andy Beach, Pete Scott, and Raffi Mamalian, who delved into how AI is transforming content creation and viewer experiences.

The panel highlighted key topics, including the ethical use of AI, the challenges of dubbing technology, and the future of personalized content. A significant focus was placed on maintaining a balance between AI automation and human oversight to ensure that media remains authentic and accurate.

Brian Ring brought attention to a significant collaboration between Lionsgate and Runway, discussing the implications of using proprietary content to train AI models. Andy Beach emphasized that this venture could set a precedent for how media companies navigate intellectual property in the data age, stressing the importance of ethical considerations in AI development.

Meanwhile, Raffi Mamalian addressed issues in AI dubbing during Sinclair’s expansion into international markets. He explained that while advancements have been made, achieving perfect timing and accuracy in translations remains a challenge, particularly in dynamic environments where multiple speakers interact.

The future of personalized content took center stage, with Pete Scott discussing how AI can create targeted and engaging experiences for viewers. He illustrated how consumer data could tailor programming, such as personalized advertisements during major sporting events, enhancing viewer engagement.

In conclusion, the discussions at Streaming Media Connect 2025 reaffirmed that while AI offers exciting opportunities, careful governance and ethical practices are crucial as the industry embraces these technologies.

Tags: Generative AI, Streaming Media Connect, personalized content, AI ethics, media production.

What are some uses of AI in news reporting?

AI can help reporters gather data quickly, analyze trends, and even write articles on simple topics. This lets journalists focus more on in-depth stories and investigations.

How does AI impact sports analysis?

AI analyzes player statistics and game footage to give insights into performance trends. This helps coaches make better decisions and improves fans’ understanding of the game.

Can AI personalize entertainment recommendations?

Yes, AI uses your viewing habits to suggest movies and shows you might like. This makes it easier for you to find something entertaining to watch based on your interests.

Is AI able to create content for news and entertainment?

Absolutely! AI can generate articles, summaries, and even scripts. While it’s not perfect, it can produce quick and relevant content for various media outlets.

Are there any concerns about using AI in news?

Yes, some worry that AI might spread misinformation or replace human jobs. It’s important for news outlets to balance AI use with ethical journalism practices to ensure reliable reporting.

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