Vurvey Labs has launched Vurbs, an innovative AI agent ecosystem that leverages real-time human insights. Unlike traditional large language models, which are static, Vurbs are dynamic and evolve through continuous interaction with people. The platform uses a unique “People Model,” gathering insights from over 3 million global consumers to better understand and predict consumer behavior. Vurbs can transform static profiles into engaging and conversational agents, offering actionable insights for brands. This technology aims to bring products and experiences to life through personalized AI interactions. Vurbs made its debut at the South by Southwest (SXSW) Conference on March 7, 2025, marking a significant step forward in AI development.
The Future of LLMs is People: Vurvey Labs Launches Vurbs, AI Agents Powered by Real-Time Human Insights
PR Newswire
AUSTIN, Texas, March 7, 2025 — Vurvey Labs, a leading AI research and platform company, has just introduced Vurbs™, marking a significant advancement in artificial intelligence. Vurbs™ is the first-ever ecosystem of AI agents that are powered by real-time human insights. This innovative launch aims to transform how brands interact with consumers.
Breaking the LLM Paradigm
Traditional Large Language Models (LLMs) are often static and lack adaptability. Vurbs™ are different. They evolve and learn continuously through direct engagement with consumers. Chad Reynolds, the Founder and CEO of Vurvey Labs, notes, “LLMs are a great starting point, but the next generation of agents needs a deeper understanding.” Vurbs™ are uniquely designed to reflect real people in a more meaningful way.
The People Model™: A New AI Paradigm
Dr. Ben Vaughan, the Head of AI Research at Vurvey Labs, explains that Vurbs™ access insights from over three million global consumers to create a more dynamic AI experience. This innovative approach allows the system to capture the complexities of consumer behaviors, thus enhancing the effectiveness of AI interactions.
Key Innovations in Vurbs™
– People Model™: This advanced model generates AI agents and segments based on identifiable traits, demographics, and psychographics.
– Vurb™ Personas: These transform standard consumer profiles into interactive agents that can provide real-time insights.
– Vurb™ Assistants: A specialized network of expert AI agents aimed at enhancing knowledge creation.
– Vurb™ Products: AI personalities that authentically personify brands and enhance consumer engagement.
Enterprise-Tested, Consumer-Ready
Kathy Rutherford, from Kenvue, highlights how Vurvey’s AI agents enable continuous consumer collaboration, revolutionizing brand strategies. “Our Skin Health brands now have 24/7 consumer collaboration through Vurvey agents,” she shares.
Beyond Conversation: Actionable AI
Chad Reynolds emphasizes the actionable potential of Vurbs™. “This creates opportunities to make everyday objects and experiences more interactive and personalized,” he says. Vurbs™ aren’t just about conversation; they turn insights into actions.
About Vurvey Labs
Building on their existing Sensemake™ model, Vurvey Labs is on a mission to innovate AI by making it more human-centered. They are committed to creating a new category of AI agents that connect deeply with real human experiences.
Launch Details
– Platform: Vurbs mobile app
– Debut: March 7, 2025, at South by Southwest (SXSW) Conference
– More Info: vurvey.com
With this launch, Vurvey Labs is set to change how brands engage with consumers, making every interaction more intelligent, dynamic, and relevant.
Hungry for more insights into the transformative world of AI? Stay tuned for updates on this groundbreaking technology!
What is Vurvey Labs?
Vurvey Labs is a company that has created Vurbs, which are AI agents. These agents are designed to combine the power of artificial intelligence with real-time insights from people to provide better information and support.
How do Vurbs work?
Vurbs use real-time human insights to respond to questions and provide help. This means they are always learning from people to give more accurate and useful information.
What are the benefits of using Vurbs?
Using Vurbs can improve communication and decision-making. They help get an understanding of current trends and opinions from real people, which makes their responses more relevant and timely.
Who can use Vurbs?
Vurbs are useful for businesses, researchers, and anyone who needs quick and reliable insights. They can help marketers, customer service teams, and others who deal with information regularly.
How can I get started with Vurbs?
You can get started with Vurbs by visiting the Vurvey Labs website. There, you will find more information on how to access these AI agents and how they can benefit your specific needs.