Demandbase has launched Agentbase, a new platform designed to boost B2B growth through connected AI agents. This system merges intelligent automation with reliable data, streamlining the account-based go-to-Market process for businesses. Agentbase helps teams identify valuable accounts, manage customer journeys, and take targeted actions to achieve their goals more efficiently. By breaking down data silos, it ensures that sales, Marketing, and revenue teams work together seamlessly, improving overall performance. The first component, the Campaign Outcomes Agent, focuses on optimizing bidding strategies within Demandbase’s B2B Demand-Side Platform, while the upcoming Account Engagement Agent will provide insights into engagement activities for better account management. This innovative solution aims to enhance pipeline growth and accelerate revenue generation for B2B companies.
Demandbase Launches Innovative AI Solution for B2B Companies
Demandbase, a leader in account-based Marketing solutions for B2B firms, has just unveiled Demandbase Agentbase, a groundbreaking system of artificial intelligence (AI) agents designed to enhance and speed up B2B pipeline growth. This new technology aims to provide businesses with the tools they need to win deals more efficiently.
Agentbase integrates AI-powered automation with reliable data insights, creating a cohesive account-based go-to-Market (GTM) workflow. With its flexible and open architecture, Agentbase helps B2B companies identify high-value accounts and buying groups, guiding teams through optimized journeys while suggesting critical actions to meet their targets quicker. This setup fosters better collaboration among sales, Marketing, and revenue operations teams.
Umberto Milletti, Chief R&D Officer at Demandbase, explained, “Companies often face issues with fragmented data and isolated AI agents focusing on separate tasks. This leads to misalignment and delays in execution. Agentbase addresses these problems by delivering a connected network of AI agents that rely on a single, accurate data source, offering insights that all GTM teams can share. Our agents take care of the complex aspects of go-to-Market strategies, enabling teams to concentrate on boosting the pipeline and driving revenue.”
The first AI agent to be launched with Agentbase is the Campaign Outcomes Agent, designed to optimize bidding strategies and enhance campaign performance within Demandbase’s B2B Demand-Side Platform (DSP). Following this, the next agent will be the Account Engagement Agent, which will summarize engagement activities and highlight key points about each account.
This innovative approach by Demandbase marks a significant step forward in bridging the gap between technology and B2B Marketing strategies, promising to streamline operations and accelerate growth in the competitive landscape of business Marketing.
Tags: Demandbase, B2B Marketing, AI Agents, Go-To-Market Strategy, Campaign Optimization.
What is Agentbase?
Agentbase is a new platform launched by Demandbase that uses intelligent AI agents to help businesses improve their Marketing and sales strategies. These agents work together in a connected system to provide valuable insights.
How does Agentbase work?
Agentbase uses artificial intelligence to analyze data and learn from it. The AI agents communicate with each other to share information and help businesses make better decisions based on real-time data.
What are the benefits of using Agentbase?
Using Agentbase can lead to better-targeted Marketing, improved sales efficiency, and more accurate forecasting. The system helps companies save time and resources by providing clear, actionable insights.
Who can use Agentbase?
Agentbase is designed for businesses of all sizes. Whether you are a small startup or a large corporation, the platform can help you enhance your Marketing and sales efforts with its intelligent AI agents.
How can I get started with Agentbase?
To get started with Agentbase, you can visit the Demandbase website. There, you can find more information about the platform, schedule a demo, or sign up for a trial to see how it can benefit your business.