Demandbase has launched its new platform, Demandbase Agentbase, designed to enhance B2B advertising, Marketing, and sales efficiency through automation. This innovative system connects AI agents that work seamlessly with data to boost pipeline growth and improve alignment among sales, Marketing, and RevOps teams. The initial agent, the Campaign Outcomes Agent, has already demonstrated significant results, increasing click-through rates and page visits in Marketing campaigns. A forthcoming Engagement Agent will provide crucial insights about account activities to help sales teams make informed decisions quickly. Demandbase invites customers to join its AI Design Partner Program to refine its AI capabilities further. For businesses looking to optimize their go-to-Market strategies, Demandbase offers a comprehensive solution to drive revenue and minimize resource waste.
Demandbase Launches Game-Changing AI Agents for B2B Marketing and Sales
In San Francisco on March 4, 2025, Demandbase unveiled its latest innovation, the Demandbase Agentbase. This powerful platform consists of connected AI agents designed to transform B2B advertising, Marketing, and sales efforts. The Agentbase system enhances pipeline growth by integrating automation and insightful data into a seamless go-to-Market (GTM) experience.
As B2B businesses grapple with fragmented sales processes and data misalignment, Demandbase’s Agentbase aims to provide a solution. These AI agents coordinate team efforts, focusing on high-value accounts and streamlining workflows, enabling teams to make faster, data-driven decisions. Demandbase’s Chief R&D Officer, Umberto Milletti, emphasized that with a unified data set, GTM teams can operate more efficiently and effectively, resulting in increased revenue with less effort.
The introduction of the Campaign Outcomes Agent has already shown impressive results. It has optimized bidding strategies within Demandbase’s demand-side platform, leading to a striking 40% increase in click-through rates and a 25% boost in page visits for campaigns utilizing Demandbase’s intent and engagement models.
Upcoming agents, such as the Engagement Agent, will further support sellers by summarizing engagement activities and providing vital account insights. This is part of Demandbase’s strategy to enhance GTM execution speed and efficiency.
Organizations adopting Agentbase will benefit from:
– Consistent insights from a unified data foundation for all actions.
– Alignment on key accounts and buying groups.
– Streamlined workflows allowing teams to focus on maximizing account-based GTM strategies through automation.
Additionally, Demandbase announced its AI Design Partner Program, inviting select customers to collaborate on innovative AI agent functionalities, ensuring the platform evolves to meet real-world needs.
To explore more about Demandbase and book a demo of Agentbase, visit their website.
Demandbase is recognized as a leading account-based GTM platform for B2B companies, helping them effectively target customers with precision. With Demandbase, businesses can simplify their tech stacks, boost revenue, and refine their go-to-Market strategies.
Stay updated on the future of B2B Marketing and sales automation with Demandbase’s advancements in AI technology.
Tags: Demandbase, B2B Marketing, AI Agents, Sales Automation, GTM Strategy
What is Demandbase’s Agentbase?
Agentbase is a new system by Demandbase. It uses smart AI agents that work together to help businesses go to Market faster and more efficiently.
How do these AI agents help companies?
These AI agents are trained to handle different tasks. They streamline Marketing and sales efforts, making it easier for teams to collaborate and reach their goals.
Is Agentbase easy to use?
Yes, Agentbase is designed to be user-friendly. Businesses can quickly adapt to it and start using the features to improve their go-to-Market strategies.
Who can benefit from using Agentbase?
Any company looking to enhance its sales and Marketing performance can benefit from Agentbase. It’s especially useful for teams that want to work more cohesively and speed up their processes.
How does Agentbase improve go-to-Market execution?
Agentbase connects various AI agents that share information and insights. This helps teams make better decisions, respond quickly to Market changes, and execute their strategies more effectively.