BirdseyePost has unveiled exciting new features in its autonomous Marketing platform, making it easier for businesses to launch direct mail campaigns across North America. At the heart of the platform is Penny, an AI Marketing agent that understands a business’s needs and automates the crafting and sending of targeted campaigns with minimal human input. The platform also includes tools like SnapCapture for tracking customer engagement, SmartMaps for personalized store locators, and SmartMailers for automated direct mail based on customer behavior. This innovative approach enables businesses to efficiently reach consumers, enhance foot traffic, and improve Marketing ROI, making it a game-changer in the Marketing technology landscape.
BirdseyePost Revolutionizes Direct Mail Marketing with AI Technology
TORONTO, February 24, 2025 – BirdseyePost has unveiled exciting new features in its autonomous Marketing platform, specifically designed to help businesses of all sizes execute targeted direct mail campaigns quickly and efficiently across North America. At the heart of this innovation is an AI agent named Penny, which automates the entire process of creating and sending Marketing materials.
What Makes Penny Unique?
Penny is not just any Marketing tool; it learns about your business, including its goals and target audience. This capability enables it to craft personalized direct mail campaigns while overseeing the printing and shipping processes through USPS and Canada Post with minimal human involvement. This full automation allows businesses to scale their Marketing efforts without the typical headaches.
Game-Changing Features
BirdseyePost is supported by technology-driven printing facilities across the U.S. and Canada, allowing them to handle millions of mail pieces monthly. This ensures that companies can launch large-scale direct mail campaigns while maintaining high performance.
Matt Bogoroch, CEO of BirdseyePost, expressed excitement about this new tool: “With Penny, we’ve created an AI Marketing agent that completes in a few minutes tasks that once took weeks. It’s the future of Marketing—intelligent, automated, and scalable.”
Smart Personalization for Consumers
Penny is designed to create tailored offers for customers, integrating seamlessly with inventory systems to ensure relevant product recommendations. By using machine learning, Penny delivers unique offers to each consumer, which has been proven to significantly boost sales.
Innovative Tools Like SnapCapture and SmartMaps
BirdseyePost also introduces tools such as SnapCapture, which uses QR codes to track customer engagement with mailers. This feature allows marketers to collect data on deliverability and ROI, thus measuring the effectiveness of their campaigns.
With SmartMaps, businesses can customize mail pieces to include location-specific store maps, guiding potential customers directly to their stores. This targeted approach increases foot traffic and helps drive sales.
Automated Messaging with SmartMailers
SmartMailers harness Penny’s capabilities to send physical mail based on customer interactions, making it possible for businesses to reach consumers at the right moment with compelling offers. This reduces the workload for Marketing teams while ensuring messages are timely and relevant.
About BirdseyePost
BirdseyePost is committed to transforming the way businesses connect with consumers through data-driven Marketing campaigns. Their innovative technology empowers companies to launch effective cross-channel Marketing strategies quickly. For more information, visit birdseyepost.com.
In conclusion, BirdseyePost’s cutting-edge technology is making it easier than ever for businesses to engage with customers through effective and efficient direct mail campaigns. By utilizing AI, companies can now achieve better results with less effort, ushering in a new era of Marketing.
Contact Media: BirdseyePost at press@birdseyepost.com.
Key Tags: BirdseyePost, AI Marketing, direct mail campaigns, Penny, SmartMailers, SmartMaps, Marketing technology.
What is Penny© from BirdseyePost?
Penny© is an advanced AI agent designed to help businesses improve their Marketing efforts. It can handle both print and digital Marketing tasks automatically, making it easier for companies to reach their audience effectively.
How does Penny© work?
Penny© uses data-driven methods to create and manage Marketing campaigns. It analyzes data to understand what works best and then applies that knowledge to optimize campaigns for better results.
Who can benefit from using Penny©?
Businesses of all sizes can benefit from Penny©. Whether you run a small shop or a large corporation, Penny© can help streamline your Marketing processes and improve your outreach.
Is Penny© easy to use?
Yes, Penny© is designed to be user-friendly. You don’t need a deep understanding of Marketing or technology to use it. The system is made to be intuitive for everyone.
What are the advantages of using Penny© for Marketing?
Using Penny© offers several advantages, including saving time, increasing efficiency, and enhancing campaign effectiveness. This AI agent can adapt strategies based on data, helping businesses make smarter Marketing choices.
