Asure, a leader in cloud-based Human Capital Management software, has launched Luna, an innovative AI agent that transforms payroll and HR management. Unlike typical chatbots, Luna understands Asure’s products and takes action for both employees and administrators. By simplifying processes like updating personal information or benefits during life changes, Luna makes HR tasks easier and more efficient. This AI tool helps businesses stay compliant with regulations while reducing the workload for HR teams, allowing them to focus on growth strategies. Pat Goepel, Asure’s CEO, emphasizes that Luna enhances the employee experience and streamlines operations, making it a valuable addition for companies looking to optimize their HR functions.
Asure Launches Innovative AI Agent Luna for Payroll and HR Management
In a significant advancement for payroll and HR management, Asure (NASDAQ: ASUR), well-known for its cloud-based Human Capital Management (HCM) software, has unveiled Luna, a state-of-the-art AI agent. Officially announced in Austin, Texas on February 20, 2025, Luna is specifically designed to simplify HR tasks and make payroll processes more efficient for businesses and their employees.
Transforming Employee Experience
Pat Goepel, Asure’s Chairman and CEO, emphasized that Luna goes beyond the capabilities of traditional AI chatbots. “Luna is not just an AI chatbot that provides answers—she gets things done,” Goepel stated. This powerful AI agent assists employees with various tasks, such as updating personal details, changing benefits, and navigating complex labor laws.
For instance, when personal life changes occur—such as marriage—employees often find it challenging to know how to update their information. Luna steps in to guide them through the necessary changes, ensuring everything is updated across payroll and HR systems. This not only reduces the administrative burden on HR departments but also enhances the overall efficiency for employees.
Empowering Businesses
Luna serves as a game-changer for organizations, helping them remain compliant with changing regulations while minimizing administrative workload. By enabling employees to address their HR needs through simple voice or text commands, Luna frees HR teams to focus on strategic initiatives essential for business growth.
As Goepel put it, “With Luna, we are introducing a new way to simplify payroll and HR.” He looks forward to expanding Luna’s functionalities throughout 2025 to improve the employee experience further while streamlining operations for businesses.
About Asure
Asure provides comprehensive cloud-based Human Capital Management solutions tailored for organizations of all sizes. Their HCM offerings include payroll, time and attendance, benefits administration, and talent management, all enhanced through AI technology to ensure scalability and efficiency.
For more information about Luna and Asure’s offerings, visit www.asuresoftware.com.
Media Contact:
Patrick McKillop
Vice President, Investor Relations
Asure
Email: patrick.mckillop@asuresoftware.com
Phone: 617-335-5058
Tags: Asure, Luna, AI Agent, Human Capital Management, Payroll Management, HR Solutions, Employee Experience, Cloud-based Software
What is Luna by Asure?
Luna is the first AI agent developed by Asure. It helps businesses manage various tasks more efficiently by using artificial intelligence.
How does Luna work?
Luna uses smart algorithms to understand and predict user needs. It can answer questions, provide insights, and automate routine tasks, making work easier and faster.
Who can use Luna?
Luna is designed for businesses of all sizes. It can be useful for companies in different industries, including healthcare, finance, and customer service.
What are the benefits of using Luna?
Using Luna can save time, improve productivity, and enhance decision-making. It helps teams focus on important tasks by handling repetitive work automatically.
Is Luna easy to use?
Yes, Luna is user-friendly. You don’t need technical skills to interact with it. Just ask questions or give commands, and Luna will respond to your needs.
