Job van den Berg, an AI and data expert, discussed the potential of artificial intelligence at the FESPA Netherlands TREND conference. While printing is an old industry, it must embrace new technologies like AI to stay relevant. Job believes that instead of seeing AI as a threat, many in the print sector view it as an opportunity. He runs two businesses focused on AI—one offers practical workshops and resources, while the other develops custom AI solutions for companies. Job emphasized that generative AI can help with personalized content creation, streamline communication tasks, and improve efficiency in various business processes. He predicts that AI agents will reshape industries much like the internet did.
We speak to AI and data expert Job van den Berg – keynote speaker at the recent FESPA Netherlands TREND conference – about how AI offers more than just image generation.
The printing industry, one of the oldest sectors, is evolving with new technologies, particularly artificial intelligence (AI). The recent TREND conference in the Netherlands highlighted this shift, showcasing the target audience’s eagerness to embrace AI. Job van den Berg, a keynote speaker at the event, noted that many in the printing world see AI as an opportunity rather than a threat.
Job’s experience includes a master’s in statistics and significant roles in data management for major companies. He now leads two ventures that focus on practical AI solutions. His first company, ai.nl, produces educational materials on AI and offers workshops. The second, The Automation Group, develops custom AI tools tailored for businesses.
Understanding AI’s Capabilities
Before implementing AI solutions, it’s essential to recognize that not all AI is the same. For years, the focus has been on predictive AI, which analyzes data to forecast outcomes. Now, generative AI is paving the way for creative possibilities, from producing personalized Marketing messages to enhancing chatbots.
“Generative AI can automate hyper-personalization, creating tailored content efficiently,” explains Job. He emphasizes the technology’s potential to improve day-to-day tasks in printing companies by simplifying communication and administrative functions.
Leveraging AI for Business
There are practical ways to incorporate AI into operations. Job suggests using AI chatbots for routine tasks, viewing them as effective generalists. Alternatively, companies can enhance their own data with advanced AI technology to create specialized AI agents capable of completing specific tasks autonomously.
Job anticipates that AI agents, already operational in places like Silicon Valley, will revolutionize various industries by 2025. He encourages businesses in the printing sector to analyze their processes and explore how AI can streamline their workflow and information handling.
In conclusion, Job van den Berg believes that AI agents could drastically change our lives, much like the internet did, urging companies to be proactive in understanding and adopting this technology.
FAQ about AI Agents as the New Internet
What are AI agents?
AI agents are smart programs that can talk to you, make decisions, and help with tasks, much like an assistant. They use artificial intelligence to understand and respond to your needs.
How do AI agents differ from traditional internet tools?
While traditional internet tools simply provide information, AI agents can interact and learn from you. They can carry out tasks based on your preferences and make suggestions to improve your experience.
Can AI agents replace the internet?
For now, AI agents are not replacing the internet but enhancing it. They help you find information and services more easily, making your online experience smoother.
What are some examples of AI agents?
Examples include voice assistants like Siri and Alexa, chatbots on websites, and personal assistants like Google Assistant. These can help you with everything from setting reminders to answering questions.
Are AI agents safe to use?
Generally, yes. However, it’s important to be cautious. Make sure you understand what data the AI agent collects and how it’s used, to keep your information private and secure.
