Jellyfish, a part of the Brandtech Group, is revolutionizing media buying by using AI agents to automate tasks across major platforms like Google, Meta, and Amazon. This technology mimics a junior media buyer, significantly speeding up campaign launches by up to 65% and cutting down team sizes from dozens to just a few. The AI agents handle tasks such as organizing data and adjusting budgets in real-time, improving campaign performance by 30%. While these agents operate under specific guidelines, human approval is still required for major decisions. This shift is not only reducing costs but also allowing brands to quickly adapt their strategies based on immediate insights.
Brandtech Group’s Jellyfish Agency Leverages AI for Faster Media Buying
In a groundbreaking move, the Jellyfish agency, part of the Brandtech Group, is using artificial intelligence (AI) agents to revolutionize media buying processes across platforms like Google, Meta, and Amazon. This innovative approach has dramatically cut campaign launch times by 65%, allowing brands to implement strategies faster and with fewer resources.
AI agents replicate the work of junior media buyers by automating tasks such as organizing campaign data and adjusting budgets. These changes mean that clients can now have a reporting dashboard ready on the same day as a campaign’s launch, a significant leap from the traditional wait time of up to 40 days. As Jeff Matisoff, a partner at Jellyfish, highlights, this efficiency allows brands to adapt their Marketing strategies based on real-time data, which is essential in today’s fast-paced digital landscape.
The integration of AI agents is not only about speed but also cost-effectiveness. Jellyfish has seen infrastructure expenses decrease by an average of 22% while boosting campaign performance by 30% for multiple clients. The AI technology updates every 15 minutes, quickly correcting any mistakes in real-time, thus ensuring optimal campaign performance.
Although human oversight remains crucial for major budget shifts and audience testing, AI agents now handle routine tasks autonomously, streamlining operations significantly. Brands benefit from this approach as it allows Marketing teams to scale down from large numbers of junior staff while increasing overall efficiency.
Furthermore, the emergence of roles like multi-modal strategists reflects the changing landscape of Marketing. These professionals are essential for synthesizing insights and translating them into actionable strategies across various media, including retail and social platforms.
As Jellyfish continues to integrate AI into its operations, it demonstrates how technology can transform digital Marketing. The ongoing investment in AI ensures that brands stay ahead, capitalizing on the efficiencies and insights this technology provides.
Primary Keyword: AI in media buying
Secondary Keywords: Jellyfish agency, Brandtech Group, digital Marketing automation
Tags: AI, media buying, Jellyfish agency, Brandtech Group, digital Marketing automation, advertising technology
What is Jellyfish Cut Campaign?
The Jellyfish Cut Campaign is an initiative designed to improve Marketing strategies by using AI agents. This campaign helps businesses make faster and smarter decisions.
How does the campaign cut launch times by 65%?
By using AI technology, the campaign streamlines processes, automating tasks that usually take a lot of time. This means that campaigns can be planned, created, and launched much quicker.
Who can benefit from the Jellyfish Cut Campaign?
Any business looking to enhance its Marketing efforts can benefit. Whether you’re a small startup or a larger company, this campaign can help you save time and resources.
Is the AI technology easy to use?
Yes, the AI tools are designed to be user-friendly. You don’t need to be tech-savvy. With a little guidance, anyone can use them effectively.
How can I get started with the Jellyfish Cut Campaign?
Getting started is simple! You just need to sign up on our website. After that, you will receive support and resources to help you launch your campaign quickly.