Jellyfish, part of the Brandtech Group, is revolutionizing media buying by using AI agents to automate tasks across platforms like Google, Meta, and Amazon. This technology streamlines campaign setups and performance optimization, cutting launch times by 65% and reducing the need for large teams. AI agents replicate the tasks of junior media buyers, allowing for faster adjustments and real-time data analysis. While these agents handle many routine tasks, significant decisions still require human oversight. Jellyfish has seen a 30% boost in campaign performance and reduced costs by 22% since implementing this AI strategy. As the demand for digital employees grows, Jellyfish is adapting its team structure to blend human creativity with AI efficiency.
Brandtech Group, through its agency Jellyfish, is transforming the media buying landscape with cutting-edge AI agents. These intelligent tools streamline tasks for major platforms like Google, Meta, and Amazon, cutting down campaign launch times by an impressive 65%. By automating processes including campaign setups, performance optimization, and budget adjustments, these AI agents reduce the need for extensive human teams.
AI Agents Revolutionizing Media Buying
Jellyfish has integrated AI agents that operate like junior media buyers, carrying out essential tasks such as organizing campaign data and creating reporting dashboards. According to Jeff Matisoff, a partner at Jellyfish, this technology allows clients to set up their reporting dashboards within the same day of launching a campaign, a dramatic improvement from the previous 40-day wait. The agency, which manages over $2 billion in media budgets, has reported that the AI agents have led to a 30% increase in campaign performance while also reducing infrastructure costs by around 22%.
Digital Employees on the Rise
For about eight months, Jellyfish has been treating AI agents as digital employees. Instead of relying on large teams to manage tasks like setting up ad campaigns, these agents execute the necessary operations swiftly through automated frameworks. Matisoff explained that this transition means that brands can now maintain lean teams while still executing complex media buying strategies.
Human Oversight Remains Crucial
While AI agents significantly speed up many processes, human approval is still crucial for larger decisions. Each AI agent operates according to pre-set guidelines related to a brand’s key performance indicators and budget, allowing for autonomous execution of minor tasks. For example, if budget shifts are needed between platforms, AI can handle these adjustments independently, but more strategic decisions must still involve human input.
The Role of Multi-Modal Strategists
As the Marketing landscape evolves, so does the need for new skills within teams. Jellyfish has introduced the role of multi-modal strategist, responsible for synthesizing insights into actionable strategies across various Marketing domains. This reflects the agency’s commitment to ups-killing employees and adapting to the growing influence of generative AI in Marketing.
In conclusion, Jellyfish’s innovative use of AI agents is reshaping the future of media buying, enabling efficiency and enhanced performance while still retaining essential human oversight for strategic decisions. This technological advancement is paving the way for brands to achieve more with less, an attractive proposition in today’s fast-paced digital economy.
Tags: AI in Advertising, Media Buying Automation, Jellyfish Agency, Brandtech Group, Digital Marketing Tools, Campaign Optimization
What is Agency Jellyfish?
Agency Jellyfish is a digital Marketing agency that specializes in helping brands improve their online presence and performance through innovative strategies and campaigns.
How can Jellyfish Cut Campaign Launch Times by 65%?
Jellyfish uses advanced AI technology and data analytics to streamline processes. This allows them to create and launch campaigns faster than traditional methods, reducing time by up to 65%.
What types of campaigns does Jellyfish work on?
Agency Jellyfish works on various digital campaigns, including social media, email Marketing, SEO, and pay-per-click advertising. They tailor campaigns to meet clients’ specific needs and goals.
How does AI improve campaign performance?
AI analyzes large amounts of data quickly, identifying trends and insights. This helps Jellyfish optimize campaigns for better reach, engagement, and conversions, ensuring clients get the best results.
Can any business use Jellyfish services?
Yes, Agency Jellyfish caters to businesses of all sizes, from startups to established brands. They customize their services to fit the unique needs and objectives of each client.