Sue Hall, a coastal property specialist at Arnold Keys in Norfolk, has criticized estate agents who rely on AI to craft property descriptions. She believes that AI-generated content often lacks creativity and personalization, leaving it dull and filled with errors like American spellings. Hall argues that estate agents should not let technology dictate their work but instead use it as a tool to enhance their services. She emphasizes that buying a home is more about emotions and individual experiences than just the facts, highlighting the need for agents to connect with clients on a personal level. Hall encourages a focus on human intuition and understanding in the property Market, asserting that true expertise comes from experience, not just artificial intelligence.
An estate agent from the East of England is speaking out against the use of artificial intelligence (AI) for writing property descriptions. Sue Hall, a coastal property specialist at Arnold Keys in Norfolk, criticizes this trend for creating “bland, lifeless” listings that often feature American spellings and robotic language. According to Hall, agents who rely on AI to craft property details are not only being lazy but are also missing the emotional connections that drive real estate purchases.
Hall argues that technology should serve us, not the other way around. She points out that AI cannot understand the unique qualities of homes, especially in areas like the north Norfolk coast where properties are one-of-a-kind. A successful estate agent, she believes, relies on personal experience and emotional intuition, listening closely to what buyers seek.
In her view, real estate is not just about properties; it’s about people and their dreams. While AI can assist in many ways, it cannot replace the deep understanding that comes from genuine human interaction and insight.
For more on how AI is impacting the property Market, read further on Arnold Keys’ insights.
Image credits: Arnold Keys.
FAQ about Agent’s Stand Against AI Property Descriptions
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Why does Agent dislike using AI for property descriptions?
Agent believes that AI can’t capture the unique charm and character of each property. It misses out on personal touches and storytelling, which are vital in real estate. -
How does Agent describe properties differently?
Agent focuses on a human approach, using descriptive language and emotional appeal. This way, potential buyers can connect with the property on a personal level. -
What are the risks of using AI-generated property descriptions?
AI can create generic and bland descriptions, which might not attract buyers. It can also lead to misunderstandings about the property if the AI gets facts wrong. -
Is it harder to compete with AI in the real estate Market?
While AI can produce content quickly, Agent believes quality stands out. A well-crafted, personal description can draw in buyers better than any AI text. - What should buyers look for in property descriptions?
Buyers should look for descriptions that feel real and engaging. They should highlight what makes each property special, helping them picture living there.