Adobe is advancing in the realm of agentic AI, a technology that enables software to converse, act, and tackle complex problems. Their goal is to enhance human creativity and productivity by integrating this technology into apps like Acrobat, Adobe Express, Photoshop, and Premiere Pro. For example, Acrobat will feature AI assistants to streamline document management, while Adobe Express aims to guide users in creating visually stunning content effortlessly. Similar innovations are planned for Photoshop, which will offer smart editing suggestions, and Premiere Pro, which will simplify video editing by understanding clip content. Overall, Adobe’s approach focuses on empowering users to unlock their creative potential, making workflows more intuitive and efficient.
There’s an exciting wave of innovation surrounding agentic AI, a technology that can converse, act, and tackle complex issues. This latest development is igniting conversations about both its potential and concerns. At Adobe, our stance on agentic AI aligns with our approach to generative AI: it should empower individuals, allowing them to focus more on what they love—whether it’s being creative, analyzing data, or collaborating with others.
We believe that human imagination is the most powerful creative force. While AI agents themselves are not creative, they can enhance human creativity. By helping people generate insights and create content they might not have been able to on their own, agentic AI allows creative professionals to amplify their impact. It makes traditional templates feel outdated and opens paths for further career growth by freeing up valuable time for deeper, more meaningful tasks.
Here’s how we plan to integrate agentic AI across our Adobe applications:
Adobe Acrobat:
Acrobat is the standard for handling digital documents, with over 400 billion PDFs being opened every year. Our introduction of the Acrobat AI Assistant is just the beginning. We’re working to bring more agentic features, such as custom agents that can assist users in various roles—from research aids to academic tutors—helping them analyze documents or answer specific queries.
Adobe Express:
With agentic AI, Adobe Express aims to transform content creation. By acting as a creative partner, our agent will support users in realizing their visions without needing deep knowledge of the tool. Whether you’re a marketer, small business owner, or student, this technology will streamline your design process and inspire creativity.
Creative Cloud:
In Creative Cloud apps, agentic AI will optimize workflows for creative professionals. For example, in Photoshop, our upcoming Actions panel will allow users to give instructions to an agent, enabling it to complete repetitive tasks while they focus on new creations. This means you can offload mundane edits, spending more time exploring innovative concepts.
Premiere Pro:
In Premiere Pro, we’ve launched Media Intelligence to help video editors quickly navigate through clips by recognizing objects and scenes. This feature minimizes the daunting task of sorting through footage and provides intelligent suggestions to streamline the editing process.
Accelerating Creativity and Productivity with Agentic AI:
With our Firefly family of models, we embrace a friendly AI approach that enhances creative processes. Agentic AI is set to empower every creator, regardless of skill level, and boost creativity across various media. By integrating intelligent agents into our products, we aim to accelerate creative work, enabling professionals to enhance their output efficiently.
As we move forward, the potential of agentic AI at Adobe remains vast. Our focus on integrating this technology helps creative individuals scale their imagination while maintaining control over their work.
Tags: Agentic AI, Adobe, Creative Cloud, Acrobat AI Assistant, Adobe Express, Innovative Technology.
What is agentic AI?
Agentic AI is a type of artificial intelligence designed to help people be more creative and productive. It works by understanding what you need and providing tools or suggestions to enhance your work and spark new ideas.
How can agentic AI boost my creativity?
Agentic AI can inspire you by suggesting new ways to think about your projects or by providing creative prompts. It helps you explore different perspectives, making it easier to come up with unique ideas and solutions.
Can agentic AI help with my daily tasks?
Yes, agentic AI can assist with everyday tasks by automating routine activities. This allows you to focus on more important work or creative thinking, increasing your overall productivity.
Is agentic AI easy to use?
Absolutely! Agentic AI is designed to be user-friendly. You don’t need to be a tech expert to use it. Just interact with it, and it will guide you in simple, straightforward ways.
How does agentic AI learn to help me better?
Agentic AI learns from your preferences and behaviors over time. The more you use it, the better it understands your needs, allowing it to provide more relevant suggestions and support tailored just for you.