SK Telecom has introduced a new global personal AI agent named Aster at CES 2025, marking its debut in the U.S. Aster aims to help users manage their busy lives by planning and executing tasks while providing personalized suggestions and reminders. This AI agent streamlines activities like checking reviews, making reservations, and processing payments, enhancing users’ daily experiences. SKT plans to launch a beta version for North American users in March, with an official rollout expected in the second half of 2025. Future expansion to other countries is also on the agenda. Aster sets itself apart by performing actions, offering a more interactive experience compared to traditional AI services.
SK Telecom has unveiled a groundbreaking personal AI agent known as ‘Aster (A*)’ at CES 2025. This launch marks Aster’s debut in the United States, specifically aimed at serving the North American Market. The concept of Aster was first shared at the SK AI Summit in Korea last November. As part of its strategy, SKT plans to accelerate Aster’s rollout by detailing specific services soon.
Aster is designed to take on the challenges of modern life by offering what it calls ‘Life Management.’ This AI agent can handle everything from planning daily schedules to executing tasks, helping users concentrate on more meaningful activities. With personalized suggestions and reminders, Aster aims to enhance the quality of life for its users through systematic daily management.
One of Aster’s key features is its ability to check reviews, make reservations, and process payments all in one go. SKT is looking to team up with various third-party agents to enhance Aster’s functionality. Users can expect timely reminders about their plans and enriching suggestions tailored to their needs. For instance, while a user is on a business trip to Las Vegas, Aster can provide valuable recommendations and insights.
The beta version of Aster is set to launch in March for North American users. Interested participants can apply for the beta service during CES through the SK Group exhibition hall and website. The official launch of Aster in the U.S. is anticipated in the latter half of this year, with plans to expand to other countries in 2026.
Chung Suk-geun, Head of GPAA, SKT, said,
“While other existing AI services simply provide answers to users’ requests, Aster will provide a differentiated experience as an agentic AI that can perform actions necessary in daily life. We will work to expand Aster’s ecosystem ahead of its official launch this year.”
What is Aster by SK Telecom?
Aster is a personal AI agent launched by SK Telecom in the US. It helps you manage tasks, find information, and connect with services using simple voice commands.
How does Aster work?
Aster uses advanced AI technology to understand what you say. You can ask questions or give commands, and Aster will respond or take action accordingly. It learns from your preferences over time to serve you better.
What can I do with Aster?
With Aster, you can set reminders, check the weather, control smart home devices, make calls, and get personalized recommendations. It’s like having a smart assistant that helps you with daily tasks.
Is Aster available on all devices?
Aster is available on smartphones and smart speakers. You can use it on devices compatible with SK Telecom’s services. Check their website for details on supported devices.
How does Aster protect my privacy?
Aster takes your privacy seriously. It uses secure technology to keep your data safe and allows you to manage what information you share. You can review and delete data anytime if you want.