Diageo, the owner of Johnnie Walker, is using artificial intelligence to enhance its Single Malt Special Releases 2024 Tasting Experience. The innovative ‘FlavorPrintConnect’ technology combines whisky-tasting kits with an AI-driven digital masterclass, allowing participants to compare tasting notes and receive personalized recommendations based on their flavor preferences. The tasting kit, featuring four 200ml whisky samples and collectible glasses, aims to create an engaging multi-sensory journey. This experience will be available as a limited trial in the UK via the relaunch of Malts.com, catering to the growing demand for immersive whisky encounters. Diageo’s new approach reflects a commitment to transforming how consumers enjoy and explore whisky.
Diageo, the company that owns Johnnie Walker, is taking whisky tasting to a whole new level with artificial intelligence. For their upcoming Special Releases 2024 Tasting Experience, they are introducing a unique technology called ‘FlavorPrintConnect.’ This innovation promises a digitally enhanced multi-sensory journey for whisky enthusiasts.
The Special Releases 2024 Tasting Experience highlights the Spirited Xchange Second Edition collection, curated by master blender Dr. Stuart Morrison. The FlavorPrintConnect system provides whisky-tasting kits and a digital masterclass. Participants can enjoy some of the Single Malt Special Releases 2024 while digitally sharing their tasting notes with friends and Diageo’s master blenders. The program also offers rich video content featuring more information about the whiskies and their distilleries.
Jeremiah Ty, Diageo’s global head of breakthrough innovation, remarked that FlavorPrintConnect aims to change how consumers experience their products. By combining physical and digital activities, consumers can delve deeper into the characteristics of Scotch whiskies like never before.
The tasting kit includes four 200ml samples from the Special Releases 2024 range, along with tasting tools and collectable glasses. This initiative aligns with trends in what Diageo calls “neo-hedonism,” where consumers seek more pleasure in sensory experiences.
The experience will start as a limited trial in the UK this festive season and will be available through the newly relaunched Malts.com, which serves as a digital hub for whisky lovers. Megan Sirockman, from Malts.com, emphasized that the platform connects whisky fans directly with the makers of iconic brands like Talisker and Lagavulin.
The Special Releases 2024 Tasting Experience represents Diageo’s first significant effort to blend immersive content with AI for consumer engagement. The tasting kit will be accessible on Malts.com starting in November 2024.
For those interested, Diageo also recently released a unique collection of Johnnie Walker Black Label bottles created using generative AI. This showcases the brand’s commitment to innovation in both whisky production and consumer experiences.
Tags: Diageo, Johnnie Walker, whisky tasting, FlavorPrintConnect, AI technology, Special Releases 2024, Malts.com, spirits innovation.
What is Diageo’s tasting kit?
Diageo’s tasting kit is a special set of products designed to help people learn about and enjoy different types of drinks like whisky, gin, and vodka.
How is AI used in the tasting kits?
AI helps make the tasting kits better by analyzing taste preferences and recommending drinks that match your own taste.
Who can use the tasting kits?
Anyone who is interested in learning more about drinks or wants to enjoy new flavors can use the tasting kits, whether you are a beginner or an expert.
Do I need to have experience with tasting to use the kit?
No, you don’t need any experience. The kits are made for everyone, so you can learn as you go.
Where can I buy these tasting kits?
You can buy the tasting kits online or at select retailers that carry Diageo products.
