 "Emami Secures Full Control of Helios Lifestyle to Boost Male Grooming Empire")
Emami, a leading FMCG company, has acquired the remaining 49.6% stake in Helios Lifestyle, enhancing its presence in the fast-growing male grooming Market. With this acquisition, Emami now fully owns Helios, which owns the popular brand The Man Company, known for its premium grooming products like fragrances, skincare, and hair care. Emami had initially acquired a stake in Helios in recent years and aims to leverage its growth potential further. The company’s strategic moves in the male grooming segment align with its goal to explore new product categories and capitalize on the increasing demand for male grooming products in India. Emami reported significant revenue contributions from acquisitions in its latest financial year.
Emami Acquires Full Control of Helios Lifestyle to Boost Male Grooming Segment
On August 31, 2024, Emami, a leading Indian FMCG company, announced that it has successfully acquired the remaining 49.6 percent stake in Helios Lifestyle, the parent company of the popular male grooming brand, The Man Company. This acquisition allows Emami to fully own Helios, as it previously held a 50.4 percent stake in the company, solidifying its position in the rapidly growing digital-first premium male grooming Market.
Helios Lifestyle offers a diverse range of grooming products for men, including fragrances, skincare, hair care, body care, and beard management solutions. Emami has been eyeing this Market for a while and sees significant potential for innovation and growth. The company has also been active in the male grooming segment with its own brand, Fair and Handsome.
With the completion of this acquisition, Emami aims to elevate The Man Company’s presence and further tap into the expanding Market for male grooming products in India. The brand has been gaining popularity, reflecting a shift in consumer spending towards premium grooming products.
Emami’s Chairman, R S Goenka, recently highlighted the company’s commitment to strategic growth through acquisitions. In its pursuit of expanding product categories, Emami has previously acquired brands such as AloFrut, Creme21, and Zandu. Currently, 45 percent of Emami’s revenue in FY24 came from acquired brands, indicating the company’s robust growth strategy.
As Emami continues to explore new opportunities, the completion of the Helios acquisition marks a significant step in strengthening its foothold in the male grooming sector.
Emami’s recent financial report showcased a turnover of Rs 2,921.57 crore for FY24, illustrating the company’s expanding influence in the Market. With this latest acquisition, Emami is set to enhance its offerings and cater to the evolving grooming needs of Indian men.
In summary, Emami’s full acquisition of Helios Lifestyle marks a strategic move to bolster its presence in the lucrative male grooming Market, reflecting the company’s vision for innovative growth and expansion.
Tags: Emami, Helios Lifestyle, The Man Company, Male Grooming, FMCG, Acquisition, Business News, India.
What is the news about Emami acquiring a stake in The Man Company?
Emami is looking to buy the remaining 49.6% share of The Man Company, which will give them full control.
Why is Emami interested in The Man Company?
Emami believes that The Man Company has a strong position in the men’s grooming Market, which can help them grow their business.
What impact will this acquisition have on Emami?
Acquiring The Man Company can boost Emami’s product range and reach more customers in the grooming segment.
Are there any plans after the acquisition?
Yes, Emami plans to invest in Marketing and expanding the product line of The Man Company after the acquisition.
When will the acquisition be completed?
The exact timeline for the completion of the acquisition has not been announced yet, but it is expected to happen soon.
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